HUB was born in the Stoke Newington neighborhood in London from the idea of two sisters, Georgie Cook and Louise Power. Originally there were only two stores for womenswear and for menswear, both in Church Street. A third shop has recently been opened at 2A Ada Street, in the Broadway Market district. It is also available a shopping website.
HUB is a multi-brand shop that offers a wide selection of British, European and International trendy labels, such as: Alfie Douglas, Champion, Clarks, Dr Martens, Eastpak, Folk, H by Hudson, Lee, YMC and others.
The style of the products reflects the store's design. Outside, the showcase looks very expansive and looks a little vintage, it seems to recall one of the stores in the movie “Pretty Woman”. Inside, the whole shop looks very spacious and bright, due to the large prevalence of white. Clothing and accessories are carefully divided by color and they are placed on white wooden shelves.