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Founded in 1978
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Genre
Child
Woman
Man
Brand type
Avant-garde
Contemporary
Premium
Brand specialized in
Clothing total look
Denim
History & Philosophy
Read the story

Diesel, fashion between innovation and enterprise.

 The brand starts been successful since the 1990s thanks to one of the entrepreneur's many intuitions: people get bored easily and require emotions and values. The focus becomes the Jeans- considered at the time the lowest level of the fashion business - to which to attribute the vintage value of the "lived". If in Italy, however, tearing and "aging" was no longer successful, in the US they immediately became an object of desire for many, exceeding the local giants of the sector despite the medium-high price range.

The advertising campaigns are pieces of history, all based on a provocative and transgressive register, which convey to the consumer a lifestyle in which to identify. The goal is always one: always directing through the future (in 1995 Diesel was one of the first to sell online).

"Only the brave"is the brand philosophy and, since 2008, also a holding company that boasts high-end brands such as Marni, MaisonMargiela or Viktor & Rolf, contributing to the already established internationality of the brand. The group is also the owner of Staff International and Brave kid, centers of excellence for the development, production and distribution of licensed brands including Vivienne Westwood and Dsquared2.

Products
From online shops
Diesel Diesel `1978 D-Akemi` 5-Pocket Jeans 195.00 €
195.00
Diesel Diesel `P-Zenia-Q1` Jeans 250.00 €
250.00
Diesel Diesel `F-Slimmy-Hood-Q1` Cropped Hoodie 195.00 €
195.00
Diesel Diesel `2017 Slandy-Z` 5-Pocket Jeans 250.00 €
250.00
Diesel Diesel `D-Pot-Cargo` 5-Pocket Jeans 295.00 €
295.00
Diesel Diesel `De-Ton` Mini Denim Skirt 195.00 €
195.00
Diesel Diesel `Diesel X Damiano` 5-Pocket Jeans 495.00 €
495.00
Diesel Diesel `Diesel X Damiano` T-Shirt 495.00 €
495.00
Diesel Diesel `Diesel X Damiano` Pants 795.00 €
795.00
Diesel Diesel `Diesel X Damiano` Jacket 1200.00 €
1200.00
Diesel Diesel `T-Angie` T-Shirt With `Oval-D` Laser-Cut 95.00 €
95.00
Diesel Diesel Reversible Belt With `Oval D` Buckle 150.00 €
150.00

Diesel stores in United Kingdom

Stores selling this brand

Other stores in United Kingdom

Selling Diesel
39 Brook Street W1K 4JE London United Kingdom
360 Welford road LE2 6EJ Leicester United Kingdom
58 Cross St N1 2BA London United Kingdom
Academy House, 161-167 Oxford St W1D 2JP London United Kingdom
Promenade Sainte-Catherine 25 Rue Sainte-Catherine 33000 Bordeaux United Kingdom
65 Wharfside St B1 1RE Birmingham United Kingdom
The Bullring Upper Mall East B5 4BP Birmingham United Kingdom
Moor Street Queensway B5 4BU Birmingham United Kingdom
Burlington Arcade, 14 Lower Temple St B2 4JD Birmingham United Kingdom
3 Stephenson Strett B2 4BL Birmingham United Kingdom
Unit 317 New B5 4BA Birmingham United Kingdom
44 Victoria Gate LS2 7AU Leeds United Kingdom
4, c/o Victoria Quarter, Cross Arcade, 13-15 King Edward St LS1 6AX Leeds United Kingdom
5-6 Commercial St LS1 6AL Leeds United Kingdom
45 Buchanan St G1 3HL Glasgow United Kingdom
223 Ingram Street G1 1DA Glasgow United Kingdom
52 Park Lane S9 1EL Sheffield United Kingdom
94 George Street EH2 3DF Edimburgo United Kingdom
30 - 34 St Andrew Square EH2 2AD Edimburgo United Kingdom
40 Bold Street L1 4DS Liverpool United Kingdom
16/18 Manesty's Ln L1 3DL Liverpool United Kingdom
Unit G4 / B Barrhead Rd G53 6QR Glasgow United Kingdom
Crown Square, THE AVENUE M3 3FL Manchester United Kingdom
21 New Cathedral Street M1 1AD Manchester United Kingdom
1 Exchange Square Central M3 1BD Manchester United Kingdom
andmark Place Churchill Way CF10 2DY, Cardiff United Kingdom
34-36 Bridlesmith Gate NG1 2GQ Nottingham United Kingdom
25-29 Clumber Street NG1 3ED Nottingham United Kingdom
58 High Street LE1 5YP Leicester United Kingdom
360 Welford Road LE2 6EJ Leicester United Kingdom
UNIT 8, Coventry Arena Retail Par CV6 6AS Coventry United Kingdom
Victoria Square BT1 4QG Belfast United Kingdom
12 Fawcett St SR1 1SJ Sunderland United Kingdom
3, Dukes Ln BN1 1BG Brighton United Kingdom
39 Northumberland St NE1 7AS Newcastle United Kingdom
20-21 Duke Street BN1 1AH Brighton United Kingdom
1 Blackett St NE1 5AU Newcastle United Kingdom
19-21 Blake Street YO1 8QJ York United Kingdom
400 Oxford St W1A 1AB London United Kingdom
25 Carnaby St, Carnaby W1F 7DE London United Kingdom
SHOP Diesel PRODUCTS
Diesel Diesel `Diesel X Damiano` Jacket 1200.00 €
1200.00
Diesel Diesel `1Dr` Shoulder Bag 395.00 €
395.00
Diesel Diesel `1Dr` Shoulder Bag 550.00 €
550.00
Diesel Diesel `T-Angie` T-Shirt With `Oval-D` Laser-Cut 95.00 €
95.00
Diesel Diesel `1978 D-Akemi` 5-Pocket Jeans 195.00 €
195.00
Diesel Diesel `1Dr` Shoulder Bag 550.00 €
550.00
Diesel Diesel `P-Zenia-Q1` Jeans 250.00 €
250.00
Diesel Diesel `K-Penros-A` Cardigan Price 1195.00 € 40 % 717 €
reduced price on store's website
Diesel Diesel `M-Vera` Off-The-Shoulder Dress 325.00 €
325.00
Diesel Diesel `T-Angie` T-Shirt With `Oval-D` Laser-Cut 95.00 €
95.00
Diesel Diesel `Diesel X Damiano` T-Shirt 495.00 €
495.00
Diesel Diesel `Diesel X Damiano` Shirt 395.00 €
395.00
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