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Patagonia

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Founded in 1972
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Patagonia, a planet-saving brand. 

It was 1972 when Yvon Chouinard founded the brand that now is one of the most famous in the world for outdoor garments. Patagonia owes the success to its visionary founder, who transformed his greatest passions into a global business, generating profits immediately from the start. 

Lover of outdoor life and sports in contact with nature, the young student from California - but of Franco-Canadian native - discovers mountain climbing and after a few years of experience enters the world of business: no longer satisfied with the performance of his equipment, he begins to produce it himself. He learned the trade and just 19 years old founded "Chouinard Equipment" a climbing equipment company that soon became the largest supplier in the country. 

It won't take long to shift his interest to clothing, especially he decided to import rugby shirts, breathable and durable fabrics and ribbed trousers, suitable to withstand the most extreme sports. He founded Patagonia and, after a considerable increase in demand, putting his brand on the market. 

The boom occurs in the late 70s, with the Fleece Jacket that also debuts on the catwalks! The revolution originated from the fact that unlike the usual clothing with dull colors and without personality, Patagonia offers not only high-performance materials (double-sided fabrics, insulating underwear in polypropylene...) but also a variety of bright colors and customizable, very daring for that period.

The company got ups and downs over the years, risking even failure. But today confirmed itself as a leader in the sector also in terms of eco-sustainable production and the founder's commitment to environmental and social issues. Thus, the Patagonia revolution also comes at a communicative level: from the campaigns that praise not buying their products, to the circle of consumers who feel attached to the values of the brand.

 

 

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Brunnsgatan 9 Stockholm Sweden
61 Atlantic Road SW9 8PU London United Kingdom
62 Rue Saint-Honoré 75001 Paris France
111 Bd Beaumarchais 75003 Paris France
13 7th Ave 10011 New York United States
Hernalser Hauptstr., 44/46 1170 Vienna Austria
Kronprinsensgade 9B 1114 Copenhagen Denmark
Store Torv 4 8000 Aarhus Denmark
Skindergade 19 st. 1159 Copenhagen Denmark
Carrer del Rosselló, 281 Bis 08037 Barcelona Spain
Carrer del Parlament 28 08015 Barcelona Spain
Carrer de Bailèn 18 08010 Barcelona Spain
Carrer de Duran i Bas 1 08002 Barcelona Spain
Calle del Conde Duque 20 28015 Madrid Spain
Grünberger Strasse 54 10245 Berlin Germany
Haarlemmerstraat 92 1013 Amsterdam Netherlands
Ceintuurbaan 248 1072 Amsterdam Netherlands
Markveien 58 0550 Oslo Norway
Karl Johans gate 23 0157 Oslo Norway
​Kirkegata 34 0153 Oslo Norway
Karl Johans Gate 23B 0159 Oslo Norway
Krukmakargatan 24 11851 Stockholm Sweden
Södermannagatan 21 116 40 Stockholm Sweden
Helligkorsgade 15 6000 Kolding Denmark
Zigfrīda Annas Meierovica bulvāris 18 LV-1050 Riga Latvia
Olav Kyrres gate 7 5014 Bergen Norway
Carl Johans gate 6 7010 Trondheim Norway
Søregata 4 4006 Stavanger Norway
Keiser Wilhelmsgate 34 6003 Ålesund Norway
Petrovsky Blvd 21 125047 Moscow Russia
Järntorgsgatan 8 413 01 Gothenburg Sweden
Stora Nygatan 50-56 211 37 Malmö Sweden
39 Duke Street BN1 1AG Brighton United Kingdom
Rua da Assunção 107 1100-043 Lisbon Portugal
Andra Långgatan 21 41328 Göteborg Sweden
Tsim Sha Tsui, Salisbury Rd, 18號 852 Hong Kong China
Promenade Sainte-Catherine 25 Rue Sainte-Catherine 33000 Bordeaux United Kingdom
Grand Hôtel Dieu 7 Rue de la Barre Lyon France
Centre commercial Grand Var RN 98 83160 Toulon France
No.3 The Grand 27 Colmore Row B3 2BS Birmingham United Kingdom
63 Thomas Street M4 1LQ Manchester United Kingdom
1 Exchange Square Central M3 1BD Manchester United Kingdom
57 Park Street BS1 5NU Bristol United Kingdom
10 The Poultry NG1 2HW Nottingham United Kingdom
34 High Street LE1 5YN Leicester United Kingdom
8 Vine Pl SR1 3NE Sunderland United Kingdom
9 Duke Street BN1 1AG Brighton United Kingdom
20 Rue des Archives 75004 Paris France
39 Rue du Temple, 75004 75004 Paris France
12 Rue Augustin Daumas 83000 Toulon France
113 Rue de Turenne 75003 Paris France
15 Rue de Lépante 06000 Nice France
11-15 Rue Saint-James 33000 Bordeaux France
4 à 8 rue Lapeyrouse 31008 Tolosa France
56 Pl. du Théâtre 59000 Lille France
34 rue du 22 Novembre 67000 Strasbourg France
4 Rue des Chaudronniers, 13100 Aix-en-Provence France
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Angerstraße 53 04177 Leipzig Germany
72 Greene St 10012 New York United States
300 S Santa Fe Ave 90013 Los Angeles United States
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820 South St 19147 Philadelphia United States
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1106 W Burnside St 97209 Portland United States
Friedenspl, 4 64283 Darmstadt Germany
Petrovsky Boulevard 21 Moscow Russia
49-51 Vicar Lane Leeds LS1 6DS Leeds United Kingdom
72 bd de la République 47000 Agen France
6 Rue d'Alsace 49000 Angers France
10, rue René Goscinny 16000 Angoulême France
25 avenue du Parmelan 74000 Annecy France
Centre commercial Cap Sud Avenue de la Croix Rouge 84000 Avignon France
28-30 Rue Thiers 64100 Bayonne France
2, rue des Jacobins 60000 Beauvais France
24 Faubourg de France 90000 Belfort France
44 rue des Granges 25000 Besançon France
9 Allée Paul Riquet 34500 Béziers France
17 19 place Clémenceau 64200 Biarritz France
11-19 rue Sainte Catherine 33000 Bordeaux France
108 – 114 bvd Maréchal Leclerc 14000 Caen France
6 rue du Maréchal Foch 06400 Cannes France
Avenue Eugène Donadeï 06700 Saint-Laurent-du-Var France
Centre commercial Carré Sénart Allée du Préambule 77127 Lieusaint France
17 boulevard de la République 71100 Chalon-sur-Saône France
19 boulevard de la Colonne 73018 Chambery France
25 place de Jaude 63000 Clermont-Ferrand France
19 rue Saint Vincent 40100 Dax France
41-49 rue de la Liberté 21000 Dijon France
12 Place Grenette 38000 Grenoble France
1 place du général de Gaulle 33210 Langon France
31-39 rue du Palais 17000 La Rochelle France
18 rue Georges Clémenceau 85000 La Roche-sur-Yon France
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21 rue Gambetta 33500 Libourne France
6 rue Porte Tourny 87000 Limoges France
10, place Alsace Lorraine 56100 Lorient France
103 Grand-Rue 1661 Luxembourg Luxembourg
209-221 Boulevard Pinel 69675 Bron France
Centre Commercial La Part-Dieu 42, boulevard Eugène Deruelle 69003 Lyon France
28 rue Bir Hakeim 13001 Marsiglia France
27 rue de la République 06500 Menton France
4 rue Winston Churchill 57000 Metz France
37 – 39 rue Bessières 82000 Montauban France
Centre Commercial Polygone 1 rue des Pertuisanes 34000 Montpellier France
2 - 20, rue de la Marne 44024 Nantes France
6 avenue Jean Médecin 06000 Nice France
47 rue Victor Hugo 79000 Niort France
6 rue Thiers 45000 Orléans France
14, Cours Bosquet Centre commercial BOSQUET 64000 Pau France
1, Place de la Résistance Face au Castillet 66000 Perpignan France
33 à 45 Rue de Vesle 51100 Reims France
Rue de Rohan 35000 Rennes France
25 rue du Grand Pont 6000 Rouen France
2 Avenue du Général De Gaulle Centre commercial Rosny 93117 ROSNY-SOUS-BOIS France
1 Cours National 17100 Saintes France
28-30 rue Maréchal Foch 65000 Tarbes France
77 rue Nationale 37000 Tours France
400 Oxford St W1A 1AB London United Kingdom
770 North Point St 94109 San Francisco United States
346 Newbury St 02115 Boston United States
Tannberg, 409 6764 Lech Austria
3104 M St NW 20007 Washington United States
Av. Schlogel 94 5590 Ciney Belgium
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