SHOPenauer
ENIT
Join
Login

Patagonia

Visit website
Founded in 1972
View all details
Genre
Child
Woman
Man
History & Philosophy
Read the story

Patagonia, a planet-saving brand. 

It was 1972 when Yvon Chouinard founded the brand that now is one of the most famous in the world for outdoor garments. Patagonia owes the success to its visionary founder, who transformed his greatest passions into a global business, generating profits immediately from the start. 

Lover of outdoor life and sports in contact with nature, the young student from California - but of Franco-Canadian native - discovers mountain climbing and after a few years of experience enters the world of business: no longer satisfied with the performance of his equipment, he begins to produce it himself. He learned the trade and just 19 years old founded "Chouinard Equipment" a climbing equipment company that soon became the largest supplier in the country. 

It won't take long to shift his interest to clothing, especially he decided to import rugby shirts, breathable and durable fabrics and ribbed trousers, suitable to withstand the most extreme sports. He founded Patagonia and, after a considerable increase in demand, putting his brand on the market. 

The boom occurs in the late 70s, with the Fleece Jacket that also debuts on the catwalks! The revolution originated from the fact that unlike the usual clothing with dull colors and without personality, Patagonia offers not only high-performance materials (double-sided fabrics, insulating underwear in polypropylene...) but also a variety of bright colors and customizable, very daring for that period.

The company got ups and downs over the years, risking even failure. But today confirmed itself as a leader in the sector also in terms of eco-sustainable production and the founder's commitment to environmental and social issues. Thus, the Patagonia revolution also comes at a communicative level: from the campaigns that praise not buying their products, to the circle of consumers who feel attached to the values of the brand.

 

 

Patagonia stores in United States

Stores selling this brand

Other stores in United States

Selling Patagonia
13 7th Ave 10011 New York United States
72 Greene St 10012 New York United States
300 S Santa Fe Ave 90013 Los Angeles United States
101 E Chicago Ave 60611 Chicago United States
118 N Peoria St 60607 Chicago United States
48 E Walton St 60611 Chicago United States
820 South St 19147 Philadelphia United States
535 South St 19147 Philadelphia United States
1731 Chestnut St 19103 Philadelphia United States
2410 SE 11th Ave 97214 Portland United States
1106 W Burnside St 97209 Portland United States
770 North Point St 94109 San Francisco United States
346 Newbury St 02115 Boston United States
3104 M St NW 20007 Washington United States
Refine your search to other cities of the nation: United States
REFINE YOUR SEARCH TO OTHER PROVINCES OF THE United States
Privacy Policy Cookie Policy