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Founded in 2000
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Genre
Woman
Brand type
Contemporary
Luxury
Brand specialized in
Clothing total look
History & Philosophy
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Ganni “ a state of mind, more than a way of dressing ”

Ganni is a Danish brand specialized in the production of clothing and accessories. Ganni’s women’s clothing collection represents the perfect balance between femininity, comfort and playful experimentation. Pleated dresses, shirts and tops embellished with maxi collars, coats with refined and modern tailoring, midi leather skirts, are all spokes for a youthful design, fresh and bold but at the same time wrapped in a timeless charm. The real protagonists of the brand’s collections are the contrasting prints and the colors, which are bright and fluorescent. Women’s accessories, which follow the same aesthetic vision, include leather bags in bright shades, boots, sandals, hats and scarves in pastel tones. An extremely versatile wardrobe that allows you to experiment with different prints and create completely alternative looks creating unusual combinations, but at the same time extremely cool.

Ganni stands out for its irreverent and unique aesthetic: a style that blends the Bohemian essence with the typical Scandinavian minimalism, all blended by an eccentric and playful use of colors. The result is an energetic, free and fun fashion that has as its main objective to enhance the individuality of the wearer, to extrapolate the true essence, thus deviating from the trends of the moment. 

It was the 2000s when art dealer Frans Truelsen founded Ganni in Copenhagen. Born as a cashmere brand, in 2009 the company was taken over by Nicolaj Reffstrupe and his wife Ditte, who became respectively CEO, replaced in 2018 by Andrea Baldo, and creative director of the brand. Key to success, beyond the original aesthetic vision, was the wise use of social media: in particular, Instagram has been fundamental for the growth of Ganni. The brand, which since 2017 has been part of the L Catterton controlled fund of LVMH, was one of the first to recognize the potential of the phenomenon of local influencers, fully grasping one of the emblematic changes of the contemporary era. A winning marketing strategy that has led to the birth of a real community that shares with the brand the irreverent and cool spirit: the Ganni Girls.

 

 

 

 

Ganni stores in United Kingdom

Stores selling this brand

Other stores in United Kingdom

Selling Ganni
151 Curtain Rd EC2A 3Q London United Kingdom
39 Brook Street W1K 4JE London United Kingdom
26 Regents Park Road NW1 7TX London United Kingdom
36 Beak St W1F 9RF London United Kingdom
6-8 Stable St, Kings Cross N1C 4AB London United Kingdom
The Bullring Upper Mall East B5 4BP Birmingham United Kingdom
Burlington Arcade, 14 Lower Temple St B2 4JD Birmingham United Kingdom
223 Ingram Street G1 1DA Glasgow United Kingdom
18 Montrose Street G1 1RE Glasgow United Kingdom
94 George Street EH2 3DF Edimburgo United Kingdom
16/18 Manesty's Ln L1 3DL Liverpool United Kingdom
Unit G4 / B Barrhead Rd G53 6QR Glasgow United Kingdom
Crown Square, THE AVENUE M3 3FL Manchester United Kingdom
1 Exchange Square Central M3 1BD Manchester United Kingdom
andmark Place Churchill Way CF10 2DY, Cardiff United Kingdom
58 Bridlesmith Gate NG1 2GP Nottingham United Kingdom
34-36 Bridlesmith Gate NG1 2GQ Nottingham United Kingdom
Victoria Square BT1 4QG Belfast United Kingdom
12 Fawcett St SR1 1SJ Sunderland United Kingdom
39 Northumberland St NE1 7AS Newcastle United Kingdom
400 Oxford St W1A 1AB London United Kingdom
148 Fortess Rd NW5 2HP London United Kingdom
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