Fear of God - Collection 8 FW24
Since its founding in 2013, Jerry Lorenzo's brand, Fear of God, has aimed to observe American luxury.
It was just last April when the brand held its debut show at the renowned Hollywood Bowl amphitheater in Los Angeles, American Symphony, in which it revealed, not only its most complete collection to date through elevated and athletic designs, but its most decisive position in contemporary American luxury. Now the conversation goes further with the introduction of the Fall/Winter 2024 collection: Collection 8.
The American world understood in a non-philological way and the most absolute comfort are the two main keys to understanding the purist minimalism of the collection.
Collection 8 FW24 takes up the distinctive palette already observed in the first line, completing it with a series of new details without giving up the distinctive features of Fear Of God. In fact we find the classic oversized tailored garments, refined tops with light sculptural details and distressed denim but also clean-cut trousers and coats.
What gives the new collection magic is the attention to structured and multidimensional fabrics among which hairy wools, synthetic furs, sherpa, cracked leather and suede fringes stand out which add personality to the architectural and relaxed silhouettes typical of the brand.
Staying true to its personality the line once again sees a muted but natural color palette through shades of chocolate, charcoal, stone grey, camel and dove grey.
Oscar Isaac, Guatemalan-American actor, best known for his roles in Star Wars, X-Men and Ex Machina, is the latest face of Fear of God, protagonist of the brand's Collection 8 campaign, in a series of black and white images and black taken by photographer Luis Alberto Rodriguez.
Among the highlights, the actor wears the line's double-wool, cuffless cougar coats, gabardine sweaters, leather pants and pilot gloves.
The Fear of God brand has a great ability to create timeless garments and silhouettes. Its aesthetic devoted to oversize aims to build a wardrobe suitable for every situation that always makes the wearer feel at ease and does so by aiming to propose new classics such as its hoodies, but also an overlap of enveloping volumes, strengthening harmoniously without ever hinder movement.
Jerry Lorenzo: “My kids always ask me why I'm crazy about Willy Wonka and the answer is that it was the first book I read in third grade. This has something! When you see the imagination through words for the first time it's quite powerful."
Fear of God is also a work of powerful imagination!
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