Armani Exchange, the youthful spirit of a new generation
A|X Armani Exchange was officially born in 1991 in the U.S. Targeted as the most accessible Armani line, it's inspired by electronic music and streetwear culture. Every apparel coming from the Armani Exchange collections is based on the street-chic philosophy and the most representative clothes are the T-shirts and sweatshirts made with the "A|X" logo printed in plain sight. Instead, in recent years, the brand has expanded to create a new range of accessories like bags, caps and most importantly watches.
The wardrobe of this brand emphasizes the youthful spirit of a new generation. A|X Armani Exchange takes an urban approach to apparel and accessories. It portrays classy and modern products and is known for producing provocative campaigns.
Today Armani Exchange is the symbol of a reinvented ‘city style’, where the modern, creative and ‘all-digital’ spirit of the metropolitan youth meets with Italian flair and creativity.
Year after year A|X evolved with the latest trends and modes, becoming increasingly more global.
