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Founded in 1978
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Genre
Child
Woman
Man
Brand type
Contemporary
Premium
Avant-garde
Brand specialized in
Clothing total look
Denim
History & Philosophy
Read the story

Diesel, fashion between innovation and enterprise.

 The brand starts been successful since the 1990s thanks to one of the entrepreneur's many intuitions: people get bored easily and require emotions and values. The focus becomes the Jeans- considered at the time the lowest level of the fashion business - to which to attribute the vintage value of the "lived". If in Italy, however, tearing and "aging" was no longer successful, in the US they immediately became an object of desire for many, exceeding the local giants of the sector despite the medium-high price range.

The advertising campaigns are pieces of history, all based on a provocative and transgressive register, which convey to the consumer a lifestyle in which to identify. The goal is always one: always directing through the future (in 1995 Diesel was one of the first to sell online).

"Only the brave"is the brand philosophy and, since 2008, also a holding company that boasts high-end brands such as Marni, MaisonMargiela or Viktor & Rolf, contributing to the already established internationality of the brand. The group is also the owner of Staff International and Brave kid, centers of excellence for the development, production and distribution of licensed brands including Vivienne Westwood and Dsquared2.

Products
From online shops
Diesel Diesel `1978 D-Akemi` 5-Pocket Jeans 195.00 €
195.00
Diesel Diesel `P-Zenia-Q1` Jeans 250.00 €
250.00
Diesel Diesel `F-Slimmy-Hood-Q1` Cropped Hoodie 195.00 €
195.00
Diesel Diesel `2017 Slandy-Z` 5-Pocket Jeans 250.00 €
250.00
Diesel Diesel `D-Pot-Cargo` 5-Pocket Jeans 295.00 €
295.00
Diesel Diesel `De-Ton` Mini Denim Skirt 195.00 €
195.00
Diesel Diesel `Diesel X Damiano` 5-Pocket Jeans 495.00 €
495.00
Diesel Diesel `Diesel X Damiano` T-Shirt 495.00 €
495.00
Diesel Diesel `Diesel X Damiano` Pants 795.00 €
795.00
Diesel Diesel `Diesel X Damiano` Jacket 1200.00 €
1200.00
Diesel Diesel `T-Angie` T-Shirt With `Oval-D` Laser-Cut 95.00 €
95.00
Diesel Diesel Reversible Belt With `Oval D` Buckle 150.00 €
150.00

Diesel stores in United States

Stores selling this brand

Other stores in United States

Selling Diesel
13 7th Ave 10011 New York United States
8500 Sunset Blvd 90069 West Hollywood United States
1220 Collins Ave 33139 Miami United States
2010 E 7th St 90021 Los Angeles United States
700 N Michigan Ave 60611 Chicago United States
101 E Chicago Ave 60611 Chicago United States
384 Post St 94108 San Francisco United States
3531 Sunset Blvd 90026 Los Angeles United States
3393 Peachtree Rd NE 30326 Atlanta United States
7057 Friars Rd 92108 San Diego United States
3030 E 1st Ave 80206 Denver United States
3145 Peachtree Rd NE 30305 Atlanta United States
170 O'Farrell St 94102 San Francisco United States
2600 Post Oak Blvd 77056 Houston United States
6900 E Camelback Rd 85251 Phoenix United States
5300 Wisconsin Ave NW 20015 Baltimore United States
3400 Palm Way 78758 Austin United States
2901 S Capital of Texas Hwy S 78746 Austin United States
122 Spring St 10012 New York United States
29 Greene St 10013 New York United States
252 Lafayette Street 10012 New York United States
8500 Beverly Blvd 90048 Los Angeles United States
9700 Collins Ave 33154 Miami United States
150 Stockton St 94108 San Francisco United States
339 Newbury St 02115 Boston United States
737 Michigan Ave 60611 Chicago United States
900 Michigan Ave 60611 Chicago United States
111 N State St 60602 Chicago United States
3200 Las Vegas Blvd S 89109 Las Vegas United States
450 Washington St 02111 Boston United States
1201 G St NW 20005 Washington United States
151 W 34th St. 10001 New York United States
1318 14th St NW 20005 Washington United States
1675 Meridian Ave 33139 Miami United States
SHOP Diesel PRODUCTS
Diesel Diesel `Play Crossbody` Bag 425.00 €
425.00
Diesel Diesel `B-1Dr 20` Slim Belt 115.00 €
115.00
Diesel Diesel `Sa-Mayemi Cc W` Slides With Embossed Logo 90.00 €
90.00
Diesel Diesel `M-Anchor-A-Sl` Rib-Knit Tank Top With `Oval D` 295.00 €
295.00
Diesel Diesel `T-Angie` T-Shirt With `Oval-D` Laser-Cut 95.00 €
95.00
Diesel Diesel `Diesel X Damiano` Shirt 395.00 €
395.00
Diesel Diesel `1Dr` Shoulder Bag 550.00 €
550.00
Diesel Diesel `F-Slimmy-Hood-Q1` Cropped Hoodie 195.00 €
195.00
Diesel Diesel `P-Zenia-Q1` Jeans 250.00 €
250.00
Diesel Diesel `K-Penros-A` Cardigan Price 1195.00 € 40 % 717 €
reduced price on store's website
Diesel Diesel `T-Ele-Long-Q1` T-Shirt 175.00 €
175.00
Diesel Diesel `Play Crossbody` Bag 275.00 €
275.00
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