Celine is a brand founded in Paris in 1945 by Céline Vipiana. To characterize the maison's bags, shoes and jewels is a minimal chic and timeless style: men's and women's clothing offers a whole range of high-quality products such as shirts, dresses, trousers with precious and refined materials.
Initially it started as a children's shoe workshop, then production was expanded and the boutique also started selling women's shoes and accessories. The first prêt-à-porter lines were launched only in the sixties.
The real leap in quality takes place with the intervention of Michael Kors, who is appointed creative director of the fashion house and who transforms the company into a world-acclaimed fashion house. The brand has always shown bourgeois sensitivity, simplicity and practicality. In 2004 the Italian designer Roberto Menichetti took his place and after only one year he was replaced by the Croatian designer Ivana Omazic. A few years later Bernard Arnault, president of the LVMH group, named Phoebe Philo who presented her first collection in May 2009. In 2018, LVMH announced the succession of Hedi Slimane to the creative direction of the brand. In September of the same year a rebranding is announced that changes the name from Céline to Celine.
Celine clothing is the symbol of a bourgeois and conservative French lifestyle brand that sells high quality products. In step with the times and with contemporary yet refined taste, Celine also offers flared coats, wrap-around skirts and square jackets, in avant-garde style, but which always recall those rational and classy day looks that dress the chic woman. The brand involves elegance and a touch of androgyny through fluid cuts and freedom of movement. A wardrobe that is practical but also sophisticated, which looks more to power and independence than to femininity and seduction, thus helping to define the silhouette of our decade that will be adopted by women around the world.
The Celine boutiques have an elegant and refined style, the colors of the furnishings are neutral, except for some small hints of color that recall nature with simplicity.
The brand will celebrate 75 years in 2020, and meanwhile the fashion world is waiting to see what will be Celine's next twists.
