313 is a contemporary outerwear fashion brand focused on the production of padded jackets and sportswear clothes such as sweatshirts, down jackets, tracksuits, including, depending on the season, also other piece of clothing such as shorts, T-shirts and accessories such as hats. The common thread, as well as a sign of recognition of the brand, are the graphics inspired by nature created through optical prints that illustrate primordial elements such as fire and lightning. The strengths of 313 are especially all the materials and fabrics characterized mainly by a high quality selection and innovative processing through avant-guards production techniques.
The style, characterized by a strong streetwear identity achieved from careful research and knowledge of current trends, is the perfect union between uniqueness and practicality: the result is a functional wardrobe that still maintain itself a sophisticated urban look. The collections aim to be a contemporary version of the classic padded jackets, where the quality / price ratio is fundamental. Physical and cultural longevity is also taken into consideration during the creative process, to create a product made to last in both senses. 313 therefore based on the demands of the public, responds in a concrete way to real needs, reducing productive and creative waste in a historical moment where sensitivity for a more responsible consumption is fundamental. The brand's mission is therefore to look to the future, encouraging and educating not only those who create, but also those who buy.
The Comei & Co. company decides to found the 313 brand in 2007, in response to the needs of an increasingly modern and innovative public. The name of the brand is inspired by a historic battle that took place back in 624 in the ancient lands of Arabia where 313 men fought valiantly against more than 1000 men, coming out as winners. This is the main reason why all garments are suitable for those who want to stand out, without give up their personality, offering a wardrobe characterized by functionality and comfort, for all those who find themselves facing new challenges every day.
