Alex Eagle opened in 2014 at Lexington Street Soho in London. It offers a different shopping experience, not only of fashion (clothing, accessories, shoes and jewelery), but also furniture, art, design, photography, ceramics, rare fashion books.
The characteristic that distinguishes this fashion atelier from others consists in the charm of timeless objects and fashion, which celebrates craftsmanship and design on modern trends.
The apparel is characterized of different known names, such as Ali Medina, Hillier Bartley, Pallas, Blazé Milano, Vita Kin, Vilshenko, Courrèges, and its target is creted only to women.
The fashion house also has other brand ateliers in Europe called "The Stores". They are headquartered in Berlin, always in London at Soho Farmhouse and at 180 The Strand, opened to public from 5th October 2017.
The design of the studio outside is very minimalistic and formal, while inside we can find a union between a hospitable and warm home and the luxury of a high fashion gallery, where there is a large private space, in which it is possible to organize events or to enjoy a private wellness area.