In the Ligurian chief town it is easy to get lost among the characteristic "caruggi" which even the singer-songwriter Fabrizio De André mentioned in his texts, being surprised by the walls and the ancient buildings that still retain the charm of the Ancient Maritime Republic. You can "breathe" the long history of the port city and its inhabitants, skilled sailors and clever merchants of the Mediterranean. Much of the old city has been declared a UNESCO World Heritage Site, but the city has managed to grow by giving itself an even more modern face, thanks to the construction of new structures and the restoration of existing buildings.
The central point for Genoese shopping is represented by the main streets that branch off from Piazza De Ferraris: the most elegant are certainly via Roma and the nearby via XX Settembre and XXV Aprile where it is possible to find the stores of the most prestigious brands such as Gucci, Ferragamo and multi-brand stores such as Vinicio Boutique (located in the Galleria De Barbieri), a reference point for fans of prestigious items. Right next to Via XX Settembre, a visit to Piazza Della Vittoria with its beautiful floral arrangements is not to be missed. A few steps away is also the famous Galleria Giuseppe Mazzini, where you can also find slightly lower profile brands, such as Twin-Set, Atelier Emè, Pinkoand many fast fashion stores.