Superfly Deluxe, since 2005 the first Italian streetwear online shop.

Founded in 2005 in Pavia, Superfly Deluxe was the first italian online shop for urban and streetwear clothing.

Superfly discovered and launched many new emerging brands, often anticipating the new streetstyle trend.

Today, Superfly Deluxe project is based on the online shop, and the project is focused on the sale and launch of alternative, more and more niche brands, limited and exclusive, away from the commercial logic of large chains.