Launched in 2000 in north London, Asos, which stands for As Seen on Screen, has grown from a tiny start-up into the UK's largest online fashion and beauty retailer. It offers womenswear, menswear, footwear, accessories, jewellery and beauty products; it sells over 80,000 branded and own-branded products online and through mobile experiences. Asos has websites targeting the UK, Australia, USA, France, Germany, Spain, Russia, Italy and China. It also ships to over 140 countries from fulfilment centres in the UK, US, Europe and China. It sells more than 850 brands along with its own-label clothes.