& Other Stories

Founded in 2010
431-433 Oxford Street  W1C 2DA London  United Kingdom
Monday: 10:00-21:00
10:00-21:00Tuesday: 10:00-21:00
10:00-21:00Wednesday: 10:00-21:00
10:00-21:00Thursday: 10:00-21:00
10:00-21:00Friday: 10:00-21:00
10:00-21:00Saturday: 10:00-21:00
10:00-21:00Sunday: 12:00-18:0012:00-18:00
Store Type
Independent store
Monobrand store
Physical & online store
Brand type sold
History & Philosophy
Read the story

& Other Stories: Oxford Street, a shop that gives women freedom of expression. 

& Other Stories is a young company, founded in 2010 in Stockholm, headquartered in H&M. It initially deals with the high-quality cosmetics industry, with the help of make-up artist Lisa Butler, and after a few time, it starts to deal also with clothing and accessories as well.
The mission of this new brand is to give women freedom of expression through a brand and to expand H&M's customers through their original, fashionable and trendy dresses.

The Oxford Street store in London, like others, has a design that recalls the style of northern Europe, through colors and materials.

& Other Stories uses higher quality materials and fabrics than H&M and wants to integrate new independent stylists or existing famous brands, who are specialized in something, for example, collaborating with both Nike and Adidas for shoes; 
With respect to clothes, there are collaborators like Rodarte, Ada Kokosar, Sadie Williams, Faux real, Claire Vivier, Vika Gazinskaya, Rachel Antonoff, Lykke Li and Zana Bayne.

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