A past rich in the most varied experiences that of Damiano Boiocchi, who begins to take his first steps in the world of work as a photographer. Perceptions, angles, images, captured with brilliant creativity for more than ten years around the world. In the same period he also dedicated himself to Graphic Design, showing a particular if not anomalous attitude to favor the extreme simplicity of forms and characters.
In the first half of the eighties he entered the fashion sector, where he had already had the opportunity to get noticed earlier. This time he arrives under the guidance of Vasco Magnani.
Thus began his climb, looking for sales points where he could distribute the clothing lines of the companies then represented. In the nineties he decided to open his first fashion showroom, located in the center of Milan, and with extreme dedication he takes care of his space, transforming it into a welcoming and warm environment.
Today the showrooms have become three and, as then, his work is pure passion and the relationship with the customer is fundamental and based on friendliness.