The Moncler x FRGMT collection, co-created by Hiroshi Fujiwara within the Genius project, is representative of one of the most enduring ties of Moncler Genius, a relationship imbued with passion for creativity and especially love. These values are reflected in the launch campaign entitled Love is Human, shot by Japanese photographer and director Xavier Tera.

The collection available from June 8 in a selection of Moncler boutiques and on moncler.com, is a real love letter to Moncler: signed with a new logo, the iconography of Moncler embraces the letters FRGMT. There are also graphic motifs inspired by the brand’s archives and reinterpreted by Hiroshis.

The main garment is the varsity jacket, revisited in a modern way, in full view Z Gen. Each jacket has a serial number and the print with the name of the street of Milan where the Moncler style office is located: elements that make each piece exclusive and unique.

Down jackets, jackets and parkas are enriched with houndstooth patterns and floral prints that refer to the mountain world, a key element of the brand’s heritage. The collection is complete with t-shirts, knitwear and sweatshirts, where the classic palette of Hiroshis composed of white and black, is lit by yellow and turquoise.