Wood Wood is a Danish brand, founded in Copenhagen in 2002 by Karl-Oskar Olsen and Brian SS Jensen.

The brand can be defined as 'contemporary' and thanks to the background of the founders, who come from the street scene and graffiti culture, Wood Wood has always lived by drawing from these underground roots mixing streetwear, sportswear and hi-fashion, giving life to a product that has always tried to keep a perfect balance between style and function.

Today, Wood Wood is not only a fashion brand in the minds of its founders but a real lifestyle brand.

The approach to be local, deeply anchored in Danish roots, but with a openness to the world is probably one of the receipe of brand's success. Thanks to this attitude has given rise over the years to over 50 collaborations with top international brands such as Nike, LEGO , Barbour, Eastpak and Adidas and also working with many independent artists.

The brand now has three stores in Copenhagen, one in AArhus and two in Berlin within which, next to Wood Wood, there are brands such as Adidas, Nike, Filling Pieces, Comme des Garçons, Champion, Gosha Rubchinskiy and many more.