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Timberland

Founded in 1973
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Brand type
Casual
Contemporary
Sportswear
Brand specialized in
Shoes
Boots
History & Philosophy
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Timberland, from a yellow boot to a worlwide fashion

Timberland, established in '70s, is an old iconic brand built on heritage, craftsmanship and authentic style. It is focus on footwear, but also sells apparel, such as clothes, watches, glasses, sunglasses and leather goods.

In 1952, Nathan Swartz bought half an interest in The Abington Shoe Company. Initially, they started out doing contract work for other manufacturers. After gaining interest in the company and noting it’s potential, he bought out the other shareholders in 1955.

Ten years later, the The Abington Shoe Company began to incorporate injection-molding technology into their footwear. The innovation enabled the production of virtually waterproof boots, varying with both a cold temperature or tropical weather option available. By 1969, they had moved into bigger premises in Newmarket, New Hampshire.

When Sidney Swartz introduced The Original Yellow Boot™ to the world in 1973, he hadn’t set out to create a new sensation, it just happened that way. 

in the same year, The Abington Shoe Company changed it’s name to The Timberland Company. This was due to the massive popularity of their waterproof boots, the same Original Yellow Boot™ that was originally created for New England's workes, built from 39 components constructed via 80 separate steps, driven by form, function and craftsmanship rather than the lure of fashion runways.

By the 1980s, Timberland was experiencing massive expansion both in the US and internationally. In 1984, they purchased a larger factory in Tennessee and relocated manufacturing while also expanded to international markets first in Italy, and later spreading across Europe.

Throughout the 1990s, the Timberland Company continued to see substantial expansion, adding more product lines such as backpacks, watches, and kids’ footwear.

The effective humble yellow boot took off as a style icon when US hip-hop artists started wearing them, giving them mass street cred, unlaced and perfectly matched to their style and larger-than-life attitudes. This trend and fashion appeal is just as relevant today with Jay-Z, Kanye West, Pharrell and Rihanna being spotted wearing a pair of yellow boots.

Nowadays, when it comes to collaborations, Timberland has quietly amassed quite the cache with brands like Supreme, Marni, Colette, Opening Ceremony, producing wide range of shoes for all tastes.

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Kurfürstendamm 20 10719 Berlin Germany
Rue Du Marche Aux Herbes 20 1000 Bruxelles Belgium
Ameyoko center BLDG 2F, 4-7-8, Ueno Taito-ku Tokyo Japan
Via Tuscolana 1234 00174 Rome Italy
Piazza Europa 6/7/8 05100 Terni Italy
Via Sette Martiri 70 05018 Orvieto Italy
Passeig De Gracia 64 8003 Barcelona Spain
Calle Serrano 46 28001 Madrid Spain
Kalverstraat 151 1012 XB Amsterdam Holland
Poststrasse 35 20354 Hamburg Germany
Anne Street South 31 D02 Dublin Ireland
Kungsgatan 7 111 43 Stockholm Sweden
Piazza Tre Torri, 1 20145 Milan Italy
Breite Gasse 69 90402 Nuernberg Germany
Via Dei Mille, 65 80121 Naples Italy
60 Neal Street Covent Garden WC2H 9PP London United Kingdom
新宿4-1-1 新宿サウスアヴェニュー 1F 160-0022 Shinjuku Tokyo Japan
Corso Strada Nuova 47 27100 Pavia Italy
Via Regina Margherita, 104 76123 Andria Italy
Via Poerio, 1 07029 Tempio Pausania Italy
Piazza de Ramon, 31 38035 Moena Italy
Via Jean-Baptiste de Tiller, 1 11100 Aosta Italy
Via Cesare Battisti 51 65122 Pescara Italy
Corso Matteotti 38 62017 Porto Recanati Italy
Via Vittorio Veneto 76 86100 Campobasso Italy
Via Trieste 1 93012 Gela Italy
Via Provinciale 8 24030 Paladina Italy
Lyngvej 1 9000 Aalborg Denmark
Calle de Benito Gutiérrez 4 28008 Madrid Spain
Calle Fuencarràl 5 28004 Madrid Spain
Calle de Fuencarral 28 28004 Madrid Spain
Schönhäuser Allee 6/7 10119 Berlin Germany
Torstrasse 72 10119 Berlin Germany
Tauentzienstraße 21-24 10789 Berlin Germany
Torstraße 86 10119 Berlin Germany
Grünberger Strasse 54 10245 Berlin Germany
Jervis Shopping Centre D01 F2X7 Dublin Ireland
Henry Street 12 D01 Dublin Ireland
Upper Grafton Street 40 D02 Dublin Ireland
Grafton Street 88-95 D02 VF65 Dublin Ireland
Nedre Slottsgate 8 0157 Oslo Norway
​Kirkegata 34 0153 Oslo Norway
Kaisaniemenkatu 4 00100 Helsinki Finland
Östgötagatan 11B 11625 Stockholm Sweden
Hornsgatan 66 118 21 Stockholm Sweden
Karl Johans Gate 37-43 0162 Oslo Norway
244 NE 1st 33142 Miami United States
1531 N. Milwaukee Ave 60622 Chicago United States
Viale San Martino, 101 98122 Messina Italy
Kristóf tér 4 1052 Budapest Hungary
Trattnerhof 2 1010 Vienna Austria
Via Piola 23 20833 Giussano Italy
Soldat Enache Ion Bucharest Romania
Október huszonharmadika 8-10 1117 Budapest Hungary
C.so Trieste 165 81100 Caserta Italy
Via Portici 279 39012 Merano Italy
Piazza Aldo Moro, 41 70044 Polignano a mare Italy
Viale Italia 18 07100 Sassari Italy
Sondergade 3 8600 Silkkeborg Denmark
Kunststraße 6-7 68161 Mannheim Germany
Store Torv 4 8000 Aarhus Denmark
1519 Central Avenue 28205 Charlotte United States
Via Anfiteatro 145-147 74121 Taranto Italy
Corso Giuseppe Garibaldi, 107 76121 Barletta Italy
Via XX Settembre, 10 24122 Bergamo Italy
Via Circonvallazione, 56 24055 Cologno al Serio Italy
Via Pietro Micca 2 10121 Alessandria Italy
Via De Tillier Jean Baptiste, 9 11100 Aosta Italy
Corso Libertà, 79 13100 Vercelli Italy
Via F.lli Cairoli, 37 23900 Lecco Italy
Via Giuseppe Mazzini, 19 37121 Verona Italy
Mariahilfer Street 26-30 1070 Vienna Austria
Middenweg 17 1098 Amsterdam Netherlands
Via delle Industrie, 17/A 23896 Sirtori Italy
RIO DE LA MADDALENA, 2365/2366 30121 Venezia Italy
Via Trieste, 60 21023 Besozzo Italy
Via Vittorio Veneto, 12 21100 Varese Italy
Viale Monza, 49 20125 Milan Italy
Via Aldo Moro, 57 03100 Frosinone Italy
Via Tiburtina, 69 03100 Frosinone Italy
Badstuestræde 17 1209 Copenhagen Denmark
Via Leopardi, 4 60122 Ancona Italy
Corso Matteotti, 88 62017 Porto Recanati Italy
Maffeistraße, 7 80333 Monaco Germany
via Case Nuove 25D 61041 Acqualagna Italy
Via Settevalli, 298 06129 Perugia Italy
Via Maestà delle Volte, 14 06123 Perugia Italy
Piazza Mazzini, 49/A 06121 Bastia Umbra Italy
Corso Tacito, 90 05100 Terni Italy
Corso Principe Umberto, 15 67100 L'Aquila Italy
Largo Madonna dei Sette Dolori, 10 65125 Pescara Italy
1F/2F, 3-24-7 Jingumae, Shibuya-ku Tokyo Japan
Kongens Nytorv 13 1095 Copenhagen Denmark
Lästmakargatan 5 111 44 Stockholm Sweden
Petrovsky Blvd 21 125047 Moscow Russia
Corso Cavour, 45 70121 Bari Italy
Corso Italia 93/95 01100 Viterbo Italy
Via Erasmo Mari, 10 63100 Ascoli Piceno Italy
Via del Trevio, 95 63100 Ascoli Piceno Italy
Via Indipendenza, 74 40121 Bologna Italy
Via Giuseppe La Farina, 14/B 90141 Palermo Italy
Piazza Verdi, 62,63,64,65 90141 Palermo Italy
via Ravegnana, 360 47122 Forlì Italy
Via XX Settembre 152 06124 Perugia Italy
Corso Cavour, 25/27 37121 Verona Italy
Hercegprímás u. 2 1051 Budapest Hungary
Via Poletti, 18 47923 Rimini Italy
Viale Virgilio, 17 47838 Riccione Italy
Via Fardella, 283 91100 Trapani Italy
Via Giovan Battista Fardella, 268 91100 Trapani Italy
Cosenza Italy
Corso Mazzini 146/148 ang. Piazza XI Settembre 86100 Cosenza Italy
Via Cavour, 33 29121 Piacenza Italy
Via dei Giudicati 35 09131 Cagliari Italy
Corso della Repubblica 111-119 Via Adige,35 Frosinone Italy
Via Cefalonia, 77 25124 Brescia Italy
Via Ruvo, 29 70033 Corato Italy
Corso Mazzini, 3 88900 Crotone Italy
Via di Roma, 95 48121 Ravenna Italy
Corso Garibaldi, 127 89121 Reggio Calabria Italy
Corso Garibaldi, 141 89100 Reggio Calabria Italy
Corso Vittorio Emanuele III, 126 89100 Vibo Valentia Italy
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