Founded in 1973
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Timberland, from a yellow boot to a worlwide fashion

Timberland, established in '70s, is an old iconic brand built on heritage, craftsmanship and authentic style. It is focus on footwear, but also sells apparel, such as clothes, watches, glasses, sunglasses and leather goods.

In 1952, Nathan Swartz bought half an interest in The Abington Shoe Company. Initially, they started out doing contract work for other manufacturers. After gaining interest in the company and noting it’s potential, he bought out the other shareholders in 1955.

Ten years later, the The Abington Shoe Company began to incorporate injection-molding technology into their footwear. The innovation enabled the production of virtually waterproof boots, varying with both a cold temperature or tropical weather option available. By 1969, they had moved into bigger premises in Newmarket, New Hampshire.

When Sidney Swartz introduced The Original Yellow Boot™ to the world in 1973, he hadn’t set out to create a new sensation, it just happened that way. 

in the same year, The Abington Shoe Company changed it’s name to The Timberland Company. This was due to the massive popularity of their waterproof boots, the same Original Yellow Boot™ that was originally created for New England's workes, built from 39 components constructed via 80 separate steps, driven by form, function and craftsmanship rather than the lure of fashion runways.

By the 1980s, Timberland was experiencing massive expansion both in the US and internationally. In 1984, they purchased a larger factory in Tennessee and relocated manufacturing while also expanded to international markets first in Italy, and later spreading across Europe.

Throughout the 1990s, the Timberland Company continued to see substantial expansion, adding more product lines such as backpacks, watches, and kids’ footwear.

The effective humble yellow boot took off as a style icon when US hip-hop artists started wearing them, giving them mass street cred, unlaced and perfectly matched to their style and larger-than-life attitudes. This trend and fashion appeal is just as relevant today with Jay-Z, Kanye West, Pharrell and Rihanna being spotted wearing a pair of yellow boots.

Nowadays, when it comes to collaborations, Timberland has quietly amassed quite the cache with brands like Supreme, Marni, Colette, Opening Ceremony, producing wide range of shoes for all tastes.

From online shops
Timberland 6 Inch Wheat Nabuck Boot 220 €
Timberland Brooklyn Leather Boot 150 €
Timberland Moc Toe Md Brown Ankle Boot 180 €
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337 Lafayette St, 10012 New York United States
Kurfürstendamm 20 10719 Berlin Germany
Rue Du Marche Aux Herbes 20 1000 Bruxelles Belgium
24 Rue de Sèvres 75007 Paris France
Ameyoko center BLDG 2F, 4-7-8, Ueno Taito-ku Tokyo Japan
Via Tuscolana, 1234 00174 Rome Italy
Piazza Europa 6/7/8 05100 Terni Italy
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Anne Street South 31 D02 Dublin Ireland
Kungsgatan 7 111 43 Stockholm Sweden
Piazza Tre Torri, 1 20145 Milan Italy
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Viale San Martino, 101 98122 Messina Italy
Breite Gasse 69 90402 Nuernberg Germany
60 Neal Street Covent Garden WC2H 9PP London United Kingdom
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Corso Strada Nuova 47 27100 Pavia Italy
Piazza de Ramon, 31 38035 Moena Italy
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Via Cesare Battisti 51 65122 Pescara Italy
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Via Giacomo Matteotti, 73 17027 Pietra Ligure Italy
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