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Supreme

Founded in 1994
View all details
Genre
Woman
Man
Brand type
Streetwear
Brand specialized in
Clothing total look
Sneakers
History & Philosophy
Read the story

Supreme, a streetwear cult 

Founded in 1994, it was the first brand to present the skatewear style, to those who were not part of the skateboarding world.

Initially available only in New York, Supreme still boasts that particular exclusivity that has attracted and maintained a loyal fancier.

Clothing, shoes and accessories are designed by James Jebbia, with an eye for high fashion and high-quality production.

British native, Jebbia, left London for New York in the mid-1980s without any special projects, and he landed in the middle of a new creative and inspirational scenario where hip-hop and club, fashion and art coexisted.

After working in a pair of clothing stores, the designer and her fiancè Mary Ann opened Union, a small boutique in Soho, which gave them, an opportunity to meet Shawn Stussy. Together they open the Stussy shop, where Jebbia had the special occasion to learn a lot about this job, so he decided to open his Supreme store in the New York neighborhood of Little Italy in '94.

The activity rocketed seriously in 1995, when they launched their own clothing line.

In 1997, Jebbie brought Supreme to Japan where he opened three stores and in 2004, followed another shop opening in Los Angeles, with a big central space consisting of a high ground skateboard track to give skaters training.

Over time, Supreme has become a million dollar company and has changed the game, reinventing the way how clothing collections are released.

Unlike the most fashion brands, which release their collections only once a season, Supreme has started adopting the "flash sales" technique that took place online and in stores at 11 every Thursday. During those sales, only five to fifteen items were sold to customers, creating a high demand for products, which today, leads to a maximum few minutes lifetime of each sale, after the release.

Today, as in the past, the merchandising includes various underground styles that James Jebbia unites in a singular aesthetic.

Supreme has also collaborated with many well-known brands such as The North Face, Vans, Levi's, Nike, and other luxury companies like Louis Vuitton, to make its product appealing to a wider ranger of customer, not only skaters.

Nowadays, Supreme is one of the most prestigious and renowned streetwear brands of the world.

Products
From online shops
Supreme T-shirt 99 €
99
Supreme Crewneck Sweater 299 €
299
Supreme S Logo Track Jacket Black 449 €
449
Supreme Patchwork Anorak 1,549 €
1.549
Supreme Scatter Text Crewneck Navy 499 €
499
Supreme Tupac Hologram Tee Yellow 199 €
199
Supreme Castelli Cycling Jersey Light Blue 299 €
299
Supreme Nike Sb Dunk Low Jewel Swoosh Red 399 €
399
Supreme City Arc Tee Red 129 €
129

Supreme stores in Italy

Stores selling this brand

Other stores in Italy

Selling Supreme
Via di Ripetta, 141/a 00186 Rome Italy
Via del Gallitello 104 85100 Potenza Italy
Corso Giuseppe Garibaldi, 29 06049 Spoleto Italy
Via Pistoiese, 558 59100 Prato Italy
Via Cesare Battisti, 14 41121 Modena Italy
SHOP Supreme PRODUCTS
Supreme Box Logo Crewneck (Fw18) Navy 1299 €
1299
Supreme Shoulder Bag Black 199 €
199
Supreme Patchwork Anorak 1,549 €
1.549
Refine your search to other cities of the nation: Italy
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