SUPER, or RETROSUPERFUTURE®, in 2007 gave birth to a true phenomenon in the world of sunglasses. SUPER has taken the classic shape of the RaybanWayfarer making it in wide range of colors and high quality assured by hand-making in Italy, Italian acetate and ZEISS lenses for maximum eye protection in any conditions. The brand strongly penetrates into the fashion world and is one of the first brands to build its network mainly on fashion stores. Since their introduction celebrities, athletes, artists and trendsetters have been wearing SUPER sunglasses, among them Kanye West, Daft Punk, Who Made Who, Justice, Simian Mobile Disco, CSS, St. Vincent, The Kills, Elio Fiorucci, Sienna Miller, Jessica Alba and Valentino Rossi.
Slowly the brand has always raised more the level of the manufacture and desgn. The range has been expanded, including every season special thematic collections, 'limited editions' and models ranging from very classic to those ever more original and unique, just like the Tuttolente, the first sunglasses in which the frame does not exist but that is built entirely on a contoured front lens