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Palace Skateboards

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Founded in 2009
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Brand type
Brand specialized in
Clothing total look
History & Philosophy
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Palace Skateboards, the king of skate wear.

Palace Skateboards (or Palace) is a skate clothing brand born in London in 2009. Its founder is Lucien Clark, a famous professional skater who abandons his previous sponsorships to form a crew of his own with other fellow skaters. Maintaining its British flare and strong stylistic coherence, in just 10 years the brand has literally exploded and can boast mates such as Supreme, Stussy and BAPE.

Palace was initially born as a crew that shares the passion for the underground and the glitch. Called "Palace Waywards Boys Choir", their productions were skateboards sold exclusively in London, but the worldwide success came thanks to the group which wearing their pieces increased the hype around the brand. No fashion expert or even designers, there is no marketing department and no PR: Palace is produced and distributed by the same people who want to wear it, for themselves and their friends.

The brand focuses on skate clothing and the influence of pop culture, along with VHS-style clothing advertisements: their stylistic line is very similar to the London 90s, made up of rave parties, psychedelic graphics and brightly colored tracksuits. Palace products are very popular and desired, which is why it is almost always impossible to find them: new products are published every Friday morning, available online or in their 4 stores worldwide.

Very important are also the numerous collaborations, well studied and never dull, that have allowed the spread of the brand literally everywhere and "wearing" to anyone: at the tennis courts of Wimbledon thanks to the collaboration with Adidas, as well as in the world of luxury with the capsule collection together with Polo Ralph Lauren, and also Reebok Classic, Umbro and Kickers Kick Hi. A rare case of a self-made brand - which today has 4 flagship stores in London, Tokyo, New York and Los Angeles - born like many for a small subculture but then became the object of everyone's desire.

From online shops
Palace Skateboards Palace My Size T-Shirt (White) 69.00 €
Palace Skateboards Palace My Size T-Shirt (Black) 69.00 €
Palace Skateboards Palace Jam Fam T-Shirt White 49.00 €
Palace Skateboards Palace DPM T-Shirt Snow 49.00 €
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Selling Palace Skateboards
26 Brewer St W1F 0SW United Kingdom
Zigfrīda Annas Meierovica bulvāris 18 LV-1050 Latvia
Via di Ripetta, 141/a 00186 Italy
Brunnenstraße 13 10119 Germany
Kaisaniemenkatu 4 00100 Finland
Via della roggia, 15 39100 Italy
Nieuwezijds Voorburgwal 142 1012 Netherlands
Via Isonzo, 2 76011 Italy
Rua da Assunção 107 1100-043 Portugal
Cnr Burton & Riley St Darlinghurst 2010 Australia
Åsögatan, 136 11624 Sweden
Via Settevalli, 298 06129 Italy
140 NW 4th Ave 97209 United States
Badstuestræde 17 1209 Denmark
1F & 2F, Citic Square, Jing‘an District China
Piazza della Repubblica, 8 28100 Italy
49 Howard St 10013 United States
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