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Napapijri

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Founded in 1987
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Child
Woman
Man
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Contemporary
Luxury
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Clothing total look
History & Philosophy
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Napapijri, a journey from the Arctic Circle to the city. 

Napapijri is born in the shadow of Mont Blanc, the highest peak in Europe. It was 1987 when Giuliana Rosset, daughter of Valdosta entrepreneurs, took over Green Sport Monte Bianco, a small Turin-based company that produced technical backpacks. Initially they continue with the business of backpacks and travel bags, made with innovative and highly resistant materials: in fact, the first cult product of the brand was a bag, the "Bering bag" whose name is a tribute to the explorer Vitus Bering, who went down in history for venturing into the Arctic Sea. 

Soon, the group's innate vocation for experimentation led very naturally to a series of sportswear proposals, but it also stood out from its competitor thanks to its unusual style for that type of products. A more discreet chromatic appearance, cuts and wearability much more similar to casual daywear, allow the brand to build a range of aesthetic options almost avant-garde if you think of the sector of "active" clothing of the early eighties. 

The inspiration is always the extreme landscapes of the Nordic countries, especially Norway: the logo is half positive and half negative, to give the idea of the north and south pole, and always present is the Norwegian flag, well sewn on products such as iconic jackets like the "Skidoo" or the "Rainforest". The brand name comes from the Finnish word "napapiiri" which means "Arctic Circle".

The company philosophy is clear: to pay homage to the passion for the unknown and to think outside the box, typical characteristics of those who make their lives a unique journey into nature. A philosophy that is also easily indomitable, which is why Napapijri also lands in the streets of cities around the world, in contexts and climates much more urban than the natural landscapes of Norway. 

In 2004 Napapijri was acquired by the American holding company VF Corporation (which also includes Timberland, Vans, Eastpack, The North Face . . . ) moving its headquarters in Switzerland: after working with Karl Lagerfeld, developed sustainable projects such as "Animal Free" and also innovative and eco friendly materials, the project Napapijri has reached international markets, confirming its status as a brand "intersectional" whose motto remains: "challenge the clichés, think outside the box, take an unexpected journey into nature and creativity".

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Selling Napapijri
18 Montrose Street G1 1RE Glasgow United Kingdom
58 Cross St N1 2BA London United Kingdom
6-8 Stable St, Kings Cross N1C 4AB London United Kingdom
Promenade Sainte-Catherine 25 Rue Sainte-Catherine 33000 Bordeaux United Kingdom
Moor Street Queensway B5 4BU Birmingham United Kingdom
Burlington Arcade, 14 Lower Temple St B2 4JD Birmingham United Kingdom
Unit 317 New B5 4BA Birmingham United Kingdom
18 Montrose Street G1 1RE Glasgow United Kingdom
52 Park Lane S9 1EL Sheffield United Kingdom
92 George Street EH2 3DF Edimburgo United Kingdom
26 Norfolk Street L1 0BE Liverpool United Kingdom
16/18 Manesty's Ln L1 3DL Liverpool United Kingdom
Unit G4 / B Barrhead Rd G53 6QR Glasgow United Kingdom
Crown Square, THE AVENUE M3 3FL Manchester United Kingdom
1 Exchange Square Central M3 1BD Manchester United Kingdom
3 Philadelphia Street BS1 3BZ Bristol United Kingdom
18 Nelson Street BS1 2LE Bristol United Kingdom
andmark Place Churchill Way CF10 2DY, Cardiff United Kingdom
58 Bridlesmith Gate NG1 2GP Nottingham United Kingdom
10 The Poultry NG1 2HW Nottingham United Kingdom
34-36 Bridlesmith Gate NG1 2GQ Nottingham United Kingdom
34 High Street LE1 5YN Leicester United Kingdom
UNIT 8, Coventry Arena Retail Par CV6 6AS Coventry United Kingdom
Victoria Square BT1 4QG Belfast United Kingdom
8 Vine Pl SR1 3NE Sunderland United Kingdom
12 Fawcett St SR1 1SJ Sunderland United Kingdom
175-187 Linthorpe Rd TS1 4AG Middlsebrough United Kingdom
39 Northumberland St NE1 7AS Newcastle United Kingdom
19-21 Blake Street YO1 8QJ York United Kingdom
49-51 Vicar Lane Leeds LS1 6DS Leeds United Kingdom
400 Oxford St W1A 1AB London United Kingdom
200 Oxford St W1D 1NU London United Kingdom
200 Oxford St W1D 1NU London United Kingdom
90 Oxford St W1D 1NR London United Kingdom
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