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Napapijri

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Founded in 1987
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Man
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Contemporary
Luxury
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Clothing total look
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Eco-clothing
History & Philosophy
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Napapijri, a journey from the Arctic Circle to the city. 

Napapijri is born in the shadow of Mont Blanc, the highest peak in Europe. It was 1987 when Giuliana Rosset, daughter of Valdosta entrepreneurs, took over Green Sport Monte Bianco, a small Turin-based company that produced technical backpacks. Initially they continue with the business of backpacks and travel bags, made with innovative and highly resistant materials: in fact, the first cult product of the brand was a bag, the "Bering bag" whose name is a tribute to the explorer Vitus Bering, who went down in history for venturing into the Arctic Sea. 

Soon, the group's innate vocation for experimentation led very naturally to a series of sportswear proposals, but it also stood out from its competitor thanks to its unusual style for that type of products. A more discreet chromatic appearance, cuts and wearability much more similar to casual daywear, allow the brand to build a range of aesthetic options almost avant-garde if you think of the sector of "active" clothing of the early eighties. 

The inspiration is always the extreme landscapes of the Nordic countries, especially Norway: the logo is half positive and half negative, to give the idea of the north and south pole, and always present is the Norwegian flag, well sewn on products such as iconic jackets like the "Skidoo" or the "Rainforest". The brand name comes from the Finnish word "napapiiri" which means "Arctic Circle".

The company philosophy is clear: to pay homage to the passion for the unknown and to think outside the box, typical characteristics of those who make their lives a unique journey into nature. A philosophy that is also easily indomitable, which is why Napapijri also lands in the streets of cities around the world, in contexts and climates much more urban than the natural landscapes of Norway. 

In 2004 Napapijri was acquired by the American holding company VF Corporation (which also includes Timberland, Vans, Eastpack, The North Face . . . ) moving its headquarters in Switzerland: after working with Karl Lagerfeld, developed sustainable projects such as "Animal Free" and also innovative and eco friendly materials, the project Napapijri has reached international markets, confirming its status as a brand "intersectional" whose motto remains: "challenge the clichés, think outside the box, take an unexpected journey into nature and creativity".

Products
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Napapijri Napapijri Shorts Cargo Uomo Medieval Blue Price 79.00 € 10 % 71 €
reduced price on store's website
Napapijri Napapijri Shorts Cargo Uomo Black 041 Price 79.00 € 10 % 71 €
reduced price on store's website
Napapijri Napapijri Shorts Cargo Uomo Sand Prairie Price 79.00 € 10 % 71 €
reduced price on store's website
Napapijri S-Plan SS T-Shirt 35 €
35
Napapijri S-Plan Red T-Shirt 35 €
35
Napapijri B-Plan Aop Hoody 109 €
109
Napapijri S-Plan Aop T-Shirt 49 €
49
Napapijri S-Quintino SS 35 €
35
Napapijri Quintino SS Blue 35 €
35
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Via de Tillier, 47 11100 Italy
Via Vincenzo Mistrali, 7/A 43121 Italy
Piazza Alfieri, 59 14100 Italy
Via Cesare Battisti 51 65122 Italy
Via Sette Martiri 70 05018 Italy
Calle de Benito Gutiérrez 4 28008 Spain
Nieuwendijk 82-90 1012 Netherlands
Bilderdijkstraat 102hs 1053 Netherlands
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Zigfrīda Annas Meierovica bulvāris 18 LV-1050 Latvia
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Via Turati, 31/3a 42020 Italy
Via Migliara, 19 15121 Italy
Via Losanna, 30 11100 Italy
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Corso Str. Nuova, 24 27100 Italy
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Soldat Enache Ion Romania
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11 Rue de la Clef 59000 France
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CORSO ITALIA,9 74015 Italy
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49-51 Vicar Lane Leeds LS1 6DS United Kingdom
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Lange Str. 25 76530 Germany
Corso Giovanni Agnelli, 66 10137 Italy
Via Orefici, 11 20123 Italy
Piazza Torre, 7/10 41121 Italy
Via Italia, 2 17047 Italy
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Via Pistoiese, 510 59100 Italy
Via Valadier 32-34 00193 Italy
Piazzale Filippo il Macedone, 137 00124 Italy
Piazza Duomo, 12/13 29121 Italy
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Piazza della Repubblica 50123 Italy
Via XX Settembre 152 06124 Italy
Via Cavour, 33 29121 Italy
Petrovsky Boulevard 21 Russia
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Via Enrico Fermi, 24 30025 Italy
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Via Trento e Trieste, 82 41043 Italy
Viale Luigi Cadorna, 14/A 70033 Italy
Via Costarelli, 8 95131 Italy
7057 Friars Rd 92108 United States
Corso Vittorio Emanuele, 144 90049 Italy
Via Ciro Menotti, 92 41049 Italy
Via Bellini, 3 22032 Italy
Via Carlo Alberto, 51 80045 Italy
Victoria Square BT1 4QG United Kingdom
Burlington Arcade, 14 Lower Temple St B2 4JD United Kingdom
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Unit G4 / B Barrhead Rd G53 6QR United Kingdom
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Karl Johans gate 23 0157 Norway
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Kongens Nytorv, 13 1095 Denmark
Moor Street Queensway B5 4BU United Kingdom
UNIT 8, Coventry Arena Retail Par CV6 6AS United Kingdom
Nedre Slottsgate 8 0157 Norway
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8 Vine Pl SR1 3NE United Kingdom
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