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Napapijri

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Founded in 1987
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Contemporary
Luxury
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History & Philosophy
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Napapijri, a journey from the Arctic Circle to the city. 

Napapijri is born in the shadow of Mont Blanc, the highest peak in Europe. It was 1987 when Giuliana Rosset, daughter of Valdosta entrepreneurs, took over Green Sport Monte Bianco, a small Turin-based company that produced technical backpacks. Initially they continue with the business of backpacks and travel bags, made with innovative and highly resistant materials: in fact, the first cult product of the brand was a bag, the "Bering bag" whose name is a tribute to the explorer Vitus Bering, who went down in history for venturing into the Arctic Sea. 

Soon, the group's innate vocation for experimentation led very naturally to a series of sportswear proposals, but it also stood out from its competitor thanks to its unusual style for that type of products. A more discreet chromatic appearance, cuts and wearability much more similar to casual daywear, allow the brand to build a range of aesthetic options almost avant-garde if you think of the sector of "active" clothing of the early eighties. 

The inspiration is always the extreme landscapes of the Nordic countries, especially Norway: the logo is half positive and half negative, to give the idea of the north and south pole, and always present is the Norwegian flag, well sewn on products such as iconic jackets like the "Skidoo" or the "Rainforest". The brand name comes from the Finnish word "napapiiri" which means "Arctic Circle".

The company philosophy is clear: to pay homage to the passion for the unknown and to think outside the box, typical characteristics of those who make their lives a unique journey into nature. A philosophy that is also easily indomitable, which is why Napapijri also lands in the streets of cities around the world, in contexts and climates much more urban than the natural landscapes of Norway. 

In 2004 Napapijri was acquired by the American holding company VF Corporation (which also includes Timberland, Vans, Eastpack, The North Face . . . ) moving its headquarters in Switzerland: after working with Karl Lagerfeld, developed sustainable projects such as "Animal Free" and also innovative and eco friendly materials, the project Napapijri has reached international markets, confirming its status as a brand "intersectional" whose motto remains: "challenge the clichés, think outside the box, take an unexpected journey into nature and creativity".

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Grand Hôtel Dieu 7 Rue de la Barre Lyon France
Centre commercial Grand Var RN 98 83160 Toulon France
6 Rue du Temple 33000 Bordeaux France
4 à 8 rue Lapeyrouse 31008 Tolosa France
18 Rue du Cure Saint-Etienne 59800 Lille France
8 Rue de Rohan 35000 Rennes France
5 Place Jean Macé 21000 Dijon France
11 Rue de la Clef 59000 Lille France
1 Rue Royale 74000 Annecy France
34 rue du 22 Novembre 67000 Strasbourg France
6 Rue d'Alger 83000 Toulon France
72 bd de la République 47000 Agen France
6 Rue d'Alsace 49000 Angers France
10, rue René Goscinny 16000 Angoulême France
25 avenue du Parmelan 74000 Annecy France
Centre commercial Cap Sud Avenue de la Croix Rouge 84000 Avignon France
28-30 Rue Thiers 64100 Bayonne France
2, rue des Jacobins 60000 Beauvais France
24 Faubourg de France 90000 Belfort France
44 rue des Granges 25000 Besançon France
9 Allée Paul Riquet 34500 Béziers France
17 19 place Clémenceau 64200 Biarritz France
11-19 rue Sainte Catherine 33000 Bordeaux France
108 – 114 bvd Maréchal Leclerc 14000 Caen France
6 rue du Maréchal Foch 06400 Cannes France
Avenue Eugène Donadeï 06700 Saint-Laurent-du-Var France
Centre commercial Carré Sénart Allée du Préambule 77127 Lieusaint France
17 boulevard de la République 71100 Chalon-sur-Saône France
19 boulevard de la Colonne 73018 Chambery France
25 place de Jaude 63000 Clermont-Ferrand France
19 rue Saint Vincent 40100 Dax France
41-49 rue de la Liberté 21000 Dijon France
12 Place Grenette 38000 Grenoble France
1 place du général de Gaulle 33210 Langon France
31-39 rue du Palais 17000 La Rochelle France
18 rue Georges Clémenceau 85000 La Roche-sur-Yon France
17-21 rue des Minimes 72000 Le Mans France
21 rue Gambetta 33500 Libourne France
6 rue Porte Tourny 87000 Limoges France
10, place Alsace Lorraine 56100 Lorient France
209-221 Boulevard Pinel 69675 Bron France
Centre Commercial La Part-Dieu 42, boulevard Eugène Deruelle 69003 Lyon France
28 rue Bir Hakeim 13001 Marsiglia France
27 rue de la République 06500 Menton France
4 rue Winston Churchill 57000 Metz France
37 – 39 rue Bessières 82000 Montauban France
Centre Commercial Polygone 1 rue des Pertuisanes 34000 Montpellier France
2 - 20, rue de la Marne 44024 Nantes France
6 avenue Jean Médecin 06000 Nice France
47 rue Victor Hugo 79000 Niort France
6 rue Thiers 45000 Orléans France
14, Cours Bosquet Centre commercial BOSQUET 64000 Pau France
1, Place de la Résistance Face au Castillet 66000 Perpignan France
33 à 45 Rue de Vesle 51100 Reims France
Rue de Rohan 35000 Rennes France
25 rue du Grand Pont 6000 Rouen France
2 Avenue du Général De Gaulle Centre commercial Rosny 93117 ROSNY-SOUS-BOIS France
1 Cours National 17100 Saintes France
28-30 rue Maréchal Foch 65000 Tarbes France
77 rue Nationale 37000 Tours France
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