Gucci, a retro glamour with an irreverent soul

Gucci is an Italian fashion house founded in Florence in 1921 by Guccio Gucci, now an important part of the Kering group. The collections, intrinsic to a retro-glamorous flavor, tells the 70s fashion history through dresses, shirts and trousers, always adorned with iconic pieces such as the Bamboo bag, moccasins with plated logo and scarves with floral print. 

Alessandro Michele, at the helm of the maison since 2015, has relaunched the image of Gucci with its refined and unique taste, proposing collections that although current, always resist to conformity and homologation of trends. For example, sneakers, the flagship piece of streetwear style, in Gucci takes on a more lively role thanks to the use of vivid colors and prints characterized by hyper decorative style.

The brand represents one of the highest expressions of Made in Italy with its special combination of contemporary style and craftsmanship. To celebrate the handicraft, the logo takes inspiration from the equestrian scope: the clamp, the bracket and a green-red-green ribbon, inspired by the under-belly of the saddle.

Today, Gucci is one of the favourite brands of millenials, not only for its sometimes irreverent fashion proposals, but also for the great commitment in the field of solidarity, supporting together with UNICEF, education, health and the fight against hunger in the world.