GCDS is a luxury streetwear brand that’s managed to get a devoted niche of followers and fans. It was launched in 2015 by Giuliano Calza, and it already became famous worldwide, thanks to the influencers and celebrities, such as Hailey Baldwin and Rita Ora, who picked it as their brand of reference. GCDS's collection, for both men and women, range from t-shirts decorated with patches, semi-transparent bodies, oversized sweaters, jeans to swimwear and eccentric shoes that emanate 90s-nostalgic flair and reflects the fluctuating and divergent inclinations of contemporary youth culture.
GCDS stands for God Can’t Destroy Streetwear (and before that, it stood for Giuro Che Domani Smetto, Italian for I Swear I’ll Quit Tomorrow, a famous party in Naples).
Their strong care for detail and their high quality. The collection is entirely produced in Italy. All items are a reworked versions of pre-existing items both in men and women’s closets, what gives them an edge is the attention to cut and textile quality. This special attention gifts these garments with a modern look that doesn’t give up on comfort.