GCDS is a streetwear focused brand that managed to get a devoted niche of followers and fans. It was launched in 2015 by Giuliano Calza and became famous worldwide thanks to the influencers and celebrities, such as Hailey Baldwin and Rita Ora, who picked it as their brand of reference. GCDS collections are distinguished by their attention to detail and focus on high quality. All garments are a reworked version of pre-existing elements in both male and female wardrobes and range from T-shirts decorated with patches, semi transparent leotards, oversized sweaters and jeans to unique swimwear and eccentric shoes that exude a nostalgic charm of the 90s and reflect the fluctuating and divergent inclinations of contemporary youth culture. The attention to textile quality finally leads to the creation of garments with a modern look that never give up on comfort.
Today the line has grown into one of the most coveted emerging brands thanks to its ironic graphics, memorable slogans, and unexpected capsule collaborations, all of which have garnered the support of the world’s most influential stylists. GCDS owes its success to its instantly recognizable graphics, embroideries, and Made-in-Italy craftsmanship.
"GCDS" is the acronym of "God Can’t Destroy Streetwear" while in its italian version it is also known with the phrase "Giuro Che Domani Smetto".