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Founded in 2000
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Genre
Woman
Brand type
Contemporary
Luxury
Brand specialized in
Clothing total look
History & Philosophy
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Ganni “ a state of mind, more than a way of dressing ”

Ganni is a Danish brand specialized in the production of clothing and accessories. Ganni’s women’s clothing collection represents the perfect balance between femininity, comfort and playful experimentation. Pleated dresses, shirts and tops embellished with maxi collars, coats with refined and modern tailoring, midi leather skirts, are all spokes for a youthful design, fresh and bold but at the same time wrapped in a timeless charm. The real protagonists of the brand’s collections are the contrasting prints and the colors, which are bright and fluorescent. Women’s accessories, which follow the same aesthetic vision, include leather bags in bright shades, boots, sandals, hats and scarves in pastel tones. An extremely versatile wardrobe that allows you to experiment with different prints and create completely alternative looks creating unusual combinations, but at the same time extremely cool.

Ganni stands out for its irreverent and unique aesthetic: a style that blends the Bohemian essence with the typical Scandinavian minimalism, all blended by an eccentric and playful use of colors. The result is an energetic, free and fun fashion that has as its main objective to enhance the individuality of the wearer, to extrapolate the true essence, thus deviating from the trends of the moment. 

It was the 2000s when art dealer Frans Truelsen founded Ganni in Copenhagen. Born as a cashmere brand, in 2009 the company was taken over by Nicolaj Reffstrupe and his wife Ditte, who became respectively CEO, replaced in 2018 by Andrea Baldo, and creative director of the brand. Key to success, beyond the original aesthetic vision, was the wise use of social media: in particular, Instagram has been fundamental for the growth of Ganni. The brand, which since 2017 has been part of the L Catterton controlled fund of LVMH, was one of the first to recognize the potential of the phenomenon of local influencers, fully grasping one of the emblematic changes of the contemporary era. A winning marketing strategy that has led to the birth of a real community that shares with the brand the irreverent and cool spirit: the Ganni Girls.

 

 

 

 

Ganni stores in United States

Stores selling this brand

Other stores in United States

Selling Ganni
337 Lafayette St 10012 New York United States
1230 3rd Ave 10021 New York United States
611 5th Ave 10022 New York United States
171 Main St 11930 New York United States
108 5th Ave 10011 New York United States
121 Greenwich Ave 10014 New York United States
485 Driggs Ave 11211 New York United States
99 Franklin St 11222 New York United States
4011 Sunset Blvd 90029 Los Angeles United States
8500 Sunset Blvd 90069 West Hollywood United States
1005 Lincoln Rd 33139 Miami United States
150 S La Brea Ave 90036 Los Angeles United States
1931 Collins Ave 33139 Miami United States
110 N Robertson Blvd 90048 Los Angeles United States
700 N Michigan Ave 60611 Chicago United States
118 N Peoria St 60607 Chicago United States
1041 W Madison St 60607 Chicago United States
400 N Beverly Dr 90210 Beverly Hills United States
384 Post St 94108 San Francisco United States
1121 Abbot Kinney Blvd #2 90291 Venice United States
119 Charles St 02114 Boston United States
2 Bala Plaza, Bala Cynwyd 19004 Philadelphia United States
186 Newbury St 02116 Boston United States
1718 Walnut St 19103 Philadelphia United States
1299 Pennsylvania Avenue NW E Street 20004 Washington United States
3901 Magazine St 70115 New Orleans United States
301 Canal St 70130 New Orleans United States
1523 10th Ave 98122 Seattle United States
3145 Peachtree Rd #185 30305 Atlanta United States
3167 Peachtree Road Northeast P-O 30305 Atlanta United States
880 Market St 94102 San Francisco United States
403 SW 10th Ave 97205 Portland United States
5175 Westheimer Rd 77056 Houston United States
2601 Westheimer Rd 77098 Houston United States
6900 E Camelback Rd 85251 Phoenix United States
2446 E Camelback Rd 85016 Phoenix United States
7055 E Camelback Rd 85251 Phoenix United States
4821 Scottsdale Road #106 85251 Phoenix United States
5300 Wisconsin Ave NW 20015 Baltimore United States
700 Fairmount Ave 21286 Baltimore United States
7000 Arundel Mills Cir 21076 Baltimore United States
2130 Abbott Martin Rd 37215 Nashville United States
1651 Arden Way 95815 Sacramento United States
2080 Northern Blvd 11030 New York United States
24 N Lamar Blvd 103 78703 Austin United States
40 Mercer St 10013 New York United States
252 Lafayette Street 10012 New York United States
3906 NE 1st Ave 33137 Miami United States
9700 Collins Ave 33154 Miami United States
150 Stockton St 94108 San Francisco United States
301 Valencia St 94103 San Francisco United States
18 Newbury St 02116 Boston United States
203 Newbury St 02116 Boston United States
1654 Meridian Avenue 33139 Miami United States
737 Michigan Ave 60611 Chicago United States
900 Michigan Ave 60611 Chicago United States
1643 N Damen Ave 60647 Chicago United States
171 N Aberdeen St #103 60607 Chicago United States
40 E Delaware Pl 60611 Chicago United States
3822 Cross Creek Rd Ste 90265 Malibù United States
1318 14th St NW 20005 Washington United States
3222 M St NW #301 20007 Washington United States
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