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Founded in 1995
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Brand type
Contemporary
Luxury
Brand specialized in
Sunglasses & Glasses
History & Philosophy
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Launched in 1995 by co-founders Jeff Solorio and John Juniper, DITA’s mission was (and still is) to create innovative, high-quality crafted eyewear with a unique look and feel. Pursuing a passion for design, photography, performance and style have shared since grade school, the brand's co-funders launched their first collection of Dita frames in 1995.

From the beginning, international acclaim has greeted each new Dita collection and they have become one of the most influential sunglasses designers. 
Jeff and John envisioned Dita as an alternative to label branded eyewear. Dita’s logo details are intentionally subtle so that the frame itself defines the look rather than the logo. This allows the design of the frame to complement features of the wearer and contribute to their overall style.

For some DITA it is the innovative combination of timeless elegance and mechanical chic. For others it’s the 4 essential properties of style, quality, fit and feel. And for still others it’s the custom acetates, luxurious metals and exclusive hardware polished to a brilliant finish.

Products
From online shops
DITA Sunbird 21013 B tortoise gold 485.00 €
485.00
DITA Grandmaster Seven DTS407 02 crystal clear 720.00 €
720.00
DITA Grandmaster Seven DTS407 02 crystal clear 720.00 €
720.00
DITA Terracraft DTS 416 01 matte black 675.00 €
675.00
DITA Terracraft DTS 416 01 matte black 720.00 €
720.00
DITA Stateman six DTX132 02 matte black white gold 790.00 €
790.00
DITA Vers-Two DTX 151 02 antique silver white gold 580.00 €
580.00
DITA Vers-Two DTX 151 02 antique silver white gold 585.00 €
585.00
DITA Vers-Two DTX 151 01 white gold silver 580.00 €
580.00
DITA Vers-Two DTX 151 01 white gold silver 580.00 €
580.00
DITA Wasserman DTX A 01 ink swirl gold 625.00 €
625.00
DITA Wasserman DTX A 01 ink swirl gold 625.00 €
625.00
SHOP DITA PRODUCTS
DITA Redeemer DTS 530 02 haute tortoise 430.00 €
430.00
DITA Telion DTX 120 03 crystal white gold 500.00 €
500.00
DITA Sekton DTS 122 01 black and yellow gold 550.00 €
550.00
DITA Vers-Two DTX 151 01 white gold silver 580.00 €
580.00
DITA Flight.006 7806 A grey crystal black 565.00 €
565.00
DITA Muskel DTS 701 01 black 565.00 €
565.00
DITA Hakatron DTX410 03 black iron 900.00 €
900.00
DITA Conique DTS 514 03 white rose crystal 475.00 €
475.00
DITA Arise DRX 3041 A black gold 550.00 €
550.00
DITA Narcissus DTS503 02 565.00 €
565.00
DITA Lineus DTX 702 01 black white gold 580.00 €
580.00
DITA Ashlar DTX 505 02 matte crystal grey 550.00 €
550.00
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