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Founded in 1995
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Brand type
Contemporary
Luxury
Brand specialized in
Sunglasses & Glasses
History & Philosophy
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Launched in 1995 by co-founders Jeff Solorio and John Juniper, DITA’s mission was (and still is) to create innovative, high-quality crafted eyewear with a unique look and feel. Pursuing a passion for design, photography, performance and style have shared since grade school, the brand's co-funders launched their first collection of Dita frames in 1995.

From the beginning, international acclaim has greeted each new Dita collection and they have become one of the most influential sunglasses designers. 
Jeff and John envisioned Dita as an alternative to label branded eyewear. Dita’s logo details are intentionally subtle so that the frame itself defines the look rather than the logo. This allows the design of the frame to complement features of the wearer and contribute to their overall style.

For some DITA it is the innovative combination of timeless elegance and mechanical chic. For others it’s the 4 essential properties of style, quality, fit and feel. And for still others it’s the custom acetates, luxurious metals and exclusive hardware polished to a brilliant finish.

Stores selling DITA
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Other stores
Selling DITA
Via di Campo Marzio 13 00186 Italy
Van Baerlestraat 9-11 1071 Netherlands
Via Porto Vecchio 07021 Italy
Largo Gennari, 12/B 09129 Italy
Via Emilia 114 41121 Italy
Via XX settembre, 111 17021 Italy
Corso Porta Borsari, 26 37121 Italy
38 place du Marché Saint-Honoré 75001 France
20 Hudson Yards Suite 512 10001 United States
Piazza Filippo Meda, 3 20121 Italy
Via Gaetano Filangieri, 74 80132 Italy
Corso Vittorio Emanuele II, 14 70122 Italy
3393 Peachtree Rd NE 30326 United States
3393 Peachtree Rd #5025b 30326 United States
Via Gioacchino Rossini, 71/74 61121 Italy
Via de' Tornabuoni, 17R 50100 Italy
Schottenfeldgasse 67 1070 Austria
Kärntner Street 19 1010 Austria
Via Cusani, 5 20121 Italy
Hamngatan 18-20 111 47 Sweden
Via G. Antonelli 26 00197 Italy
Via P.G. Terrachini, 10/A 42122 Italy
Piazza Nazario Sauro, 14R 50124 Italy
Via Roma, 18 24050 Italy
Via de' Tornabuoni, 17 50123 Italy
Avenida Fontes Pereira de Melo 21 1050-116 Portugal
77 O'Farrell St 94108 United States
133-137 Grainger Street NE1 5AE United Kingdom
The Bullring Upper Mall East B5 4BP United Kingdom
1 Exchange Square Central M3 1BD United Kingdom
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