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Founded in 1995
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Brand type
Contemporary
Luxury
Brand specialized in
Sunglasses & Glasses
History & Philosophy
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Launched in 1995 by co-founders Jeff Solorio and John Juniper, DITA’s mission was (and still is) to create innovative, high-quality crafted eyewear with a unique look and feel. Pursuing a passion for design, photography, performance and style have shared since grade school, the brand's co-funders launched their first collection of Dita frames in 1995.

From the beginning, international acclaim has greeted each new Dita collection and they have become one of the most influential sunglasses designers. 
Jeff and John envisioned Dita as an alternative to label branded eyewear. Dita’s logo details are intentionally subtle so that the frame itself defines the look rather than the logo. This allows the design of the frame to complement features of the wearer and contribute to their overall style.

For some DITA it is the innovative combination of timeless elegance and mechanical chic. For others it’s the 4 essential properties of style, quality, fit and feel. And for still others it’s the custom acetates, luxurious metals and exclusive hardware polished to a brilliant finish.

Products
From online shops
DITA Sunbird 21013 B tortoise gold 485.00 €
485.00
DITA Grandmaster Seven DTS407 02 crystal clear 720.00 €
720.00
DITA Grandmaster Seven DTS407 02 crystal clear 720.00 €
720.00
DITA Terracraft DTS 416 01 matte black 675.00 €
675.00
DITA Terracraft DTS 416 01 matte black 720.00 €
720.00
DITA Stateman six DTX132 02 matte black white gold 790.00 €
790.00
DITA Vers-Two DTX 151 02 antique silver white gold 580.00 €
580.00
DITA Vers-Two DTX 151 02 antique silver white gold 585.00 €
585.00
DITA Vers-Two DTX 151 01 white gold silver 580.00 €
580.00
DITA Vers-Two DTX 151 01 white gold silver 580.00 €
580.00
DITA Wasserman DTX A 01 ink swirl gold 625.00 €
625.00
DITA Wasserman DTX A 01 ink swirl gold 625.00 €
625.00

DITA stores in United States

Stores selling this brand

Other stores in United States

Selling DITA
1220 Collins Ave 33139 Miami United States
80 Wooster St 10012 New York United States
3393 Peachtree Rd NE 30326 Atlanta United States
3393 Peachtree Rd #5025b 30326 Atlanta United States
3542 Broadway 10031 New York United States
29 Greene St 10013 New York United States
7625 Melrose Ave 90046 Los Angeles United States
273 Lafayette St 10012 New York United States
101 Geary St 94108 San Francisco United States
253 Post St 94108 San Francisco United States
291 Newbury St 02115 Boston United States
1318 14th St NW 20005 Washington United States
SHOP DITA PRODUCTS
DITA Midnight Special DRX 2010 D 12k gold 610.00 €
610.00
DITA Lineus DTX 702 01 black white gold 580.00 €
580.00
DITA Avec DTX 112 01 matte black white gold 525.00 €
525.00
DITA Grandmaster Seven DTS407 03 matte black 720.00 €
720.00
DITA Lineus DTX 702 02 tortoise gunmetal 580.00 €
580.00
DITA Silica DTS 508 03 black and gold 550.00 €
550.00
DITA Amorly DTX408 03 dusty pink 585.00 €
585.00
DITA Souliner-One DTS 127 03 dark grey and black iron 800.00 €
800.00
DITA Terracraft DTS 416 01 matte black 675.00 €
675.00
DITA Lancier LSA-700 grey satin 380.00 €
380.00
DITA Aegeus DTX 123 03 blue swirl gold 675.00 €
675.00
DITA LXN-Evo DTS403 03 blue swirl yellow gold 900.00 €
900.00
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