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Founded in 1995
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Brand type
Contemporary
Luxury
Brand specialized in
Sunglasses & Glasses
History & Philosophy
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Launched in 1995 by co-founders Jeff Solorio and John Juniper, DITA’s mission was (and still is) to create innovative, high-quality crafted eyewear with a unique look and feel. Pursuing a passion for design, photography, performance and style have shared since grade school, the brand's co-funders launched their first collection of Dita frames in 1995.

From the beginning, international acclaim has greeted each new Dita collection and they have become one of the most influential sunglasses designers. 
Jeff and John envisioned Dita as an alternative to label branded eyewear. Dita’s logo details are intentionally subtle so that the frame itself defines the look rather than the logo. This allows the design of the frame to complement features of the wearer and contribute to their overall style.

For some DITA it is the innovative combination of timeless elegance and mechanical chic. For others it’s the 4 essential properties of style, quality, fit and feel. And for still others it’s the custom acetates, luxurious metals and exclusive hardware polished to a brilliant finish.

Products
From online shops
DITA Sunbird 21013 B tortoise gold 485.00 €
485.00
DITA Grandmaster Seven DTS407 02 crystal clear 720.00 €
720.00
DITA Grandmaster Seven DTS407 02 crystal clear 720.00 €
720.00
DITA Terracraft DTS 416 01 matte black 675.00 €
675.00
DITA Terracraft DTS 416 01 matte black 720.00 €
720.00
DITA Stateman six DTX132 02 matte black white gold 790.00 €
790.00
DITA Vers-Two DTX 151 02 antique silver white gold 580.00 €
580.00
DITA Vers-Two DTX 151 02 antique silver white gold 585.00 €
585.00
DITA Vers-Two DTX 151 01 white gold silver 580.00 €
580.00
DITA Vers-Two DTX 151 01 white gold silver 580.00 €
580.00
DITA Wasserman DTX A 01 ink swirl gold 625.00 €
625.00
DITA Wasserman DTX A 01 ink swirl gold 625.00 €
625.00

DITA stores in Italy

Stores selling this brand

Other stores in Italy

Selling DITA
Via di Campo Marzio 13 00186 Rome Italy
Via de' Tornabuoni, 17R 50100 Florence Italy
Via Gioacchino Rossini, 71/74 61121 Pesaro Italy
Via Porto Vecchio 07021 Porto Cervo Italy
Via Gaetano Filangieri, 74 80132 Naples Italy
Via Roma, 18 24050 Grassobbio Italy
Piazza Nazario Sauro, 14R 50124 Florence Italy
Corso Porta Borsari, 26 37121 Venice Italy
Via P.G. Terrachini, 10/A 42122 Reggio Emilia Italy
Largo Gennari, 12/B 09129 Italy
Via XX settembre, 111 17021 Alassio Italy
Corso Vittorio Emanuele II, 14 70122 Bari Italy
Via Emilia 114 41121 Modena Italy
Via de' Tornabuoni, 17 50123 Florence Italy
Via Ponte Vetero, 9 20121 Milan Italy
Via Borgospesso, 24 20121 Milan Italy
SHOP DITA PRODUCTS
DITA Believer DTX 506 01 gold 440.00 €
440.00
DITA Hakatron DTX410 03 black iron 900.00 €
900.00
DITA Meta-Evo One DTS147 03 yellow gold arctic swirl 835.00 €
835.00
DITA Ash (+) DTX148 02 amber maple 565.00 €
565.00
DITA LXN-Evo DTS403 03 blue swirl yellow gold 900.00 €
900.00
DITA Muskel DTS 701 01 black 565.00 €
565.00
DITA Grandmaster Seven DTS407 02 crystal clear 720.00 €
720.00
DITA Aegeus DTX 123 01 black white gold 675.00 €
675.00
DITA Flight.Seven DTS111 06 yellow gold 565.00 €
565.00
DITA Aegeus DTX 123 01 black white gold 675.00 €
675.00
DITA Ash (+) DTX148 01 matte black 565.00 €
565.00
DITA Vers-Two DTX 151 01 white gold silver 580.00 €
580.00
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