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Brooks Brothers

Founded in 1818
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Genre
Child
Woman
Man
Brand type
Formal
Luxury
Brand specialized in
Clothing total look
History & Philosophy
Read the story

Brooks Brothers, a 200-year-old American story. 

The historic American brand was founded in April 1818, in New York City, under the name of "D. H. Brooks & Co.". Born as a small workshop of makers and merchants, it was then established almost immediately as a reference point in ready-to-wear for those seeking a style and elegance classic and timeless

The uniqueness and authenticity of the brand, immediately recognizable, has always been based on the same immutable values: "To produce and distribute only the best quality products, to sell them generating a fair profit and to propose them only to those who seek and are able to appreciate this quality". It is no coincidence that he can boast of having dressed 39 out of 44 American presidents! 

But Brooks Brothers is not only synonymous with tradition, but also innovation: the brand is in fact known worldwide because they were the first to invent the "button-down" shirts,  that kind of models that have buttons on the collar, and also, thanks to them we owe different types of fabric such as the "madras" and the "seersucker". More recently, however, many of their shirts have been made with "non-iron" fabric technology.

The logo, adopted in 1850, is a golden fleece suspended by a ribbon. Initially, it was the recognizable symbol of English wool merchants, but today it is synonymous with sophisticated elegance.

At the end of the '90s the company seems to be in crisis, it needs to be relaunched: among the potential investors and buyers there is Claudio Del Vecchio, son of the owner of Luxottica. The negotiations for the acquisition would be finalized in September 2001, on the 13th. But unfortunately, on that day the headquarters would no longer exist, the potential investors remained only in two and the winner was Del Vecchio: he restructured and reopened the store in front of the Twin Towers exactly one year after the massacre. Today, at Brooks Brothers, there is a lot of Italianism because the production machines, and those who manage them, are all Made in Italy as well as the future of the brand is increasingly focused on the peninsula.

Products
From online shops
Brooks Brothers Classic Cotton Trouser 130 €
reduced price on store's website
130
Brooks Brothers denim Shirt 129 €
reduced price on store's website
129
Brooks Brothers Polo Shirt 85 €
reduced price on store's website
85
Brooks Brothers Polo Cotton shirt 85 €
reduced price on store's website
85
Stores selling Brooks Brothers
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Other stores
Selling Brooks Brothers
Via Jacopo Da Ponte 25 36061 Bassano del Grappa Italy
Piazza Mordini, 9 90141 Palermo Italy
Via Napoleone, 3 20900 Monza Italy
Corso Nizza, 1 12100 Cuneo Italy
Via Alghero, 23 09124 Cagliari Italy
Piazza C. Battisti, 26 38122 Trento Italy
Piazzetta di Puntaldia 08020 San Teodoro Italy
Via Porto Vecchio, 19/23 25015 Desenzano del Garda Italy
P.zza Aldo Moro, 9 73024 Maglie Italy
Via Sabotino 64/66 00195 Rome Italy
Via Trieste 12 64021 Giulianova Italy
Piazza XX Settembre 43 62012 Civitanova Marche Italy
Via Fratini 1 05100 Terni Italy
Piazza Della Rinascita 85 65122 Pescara Italy
Corso Cavour 9/A 28100 Novara Italy
Corso Umberto I 61 97015 Modica Italy
C.so Messapia, 35 74105 Martina Franca Italy
Viale della Vittoria 269 92100 Agrigento Italy
Via Milano 107 22100 Como Italy
Piazza Martin Luther King 87036 Rende Italy
Avenida António Augusto de Aguiar 31 1069-413 Lisbon Portugal
Calata Cuneo, 63 720931 Imperia Italy
Corso Garibaldi Giuseppe, 43 33170 Pordenone Italy
Sottopiazza delle Chiacchere 11 07021 Porto Cervo Italy
Via Fratelli d’Italia 21052 Busto Arsizio Italy
Via Mazzini 34 25121 Brescia Italy
via Carlo Pisacane, 4/B 43121 Parma Italy
viale Cadorna, 5 31100 Treviso Italy
Via Aldo Moro, 401 03100 Frosinone Italy
Piazza Martiri del 7 Luglio, 3 32121 Reggio Emilia Italy
Piazza della Repubblica, 3 01100 Viterbo Italy
1F/2F, 3-24-7 Jingumae, Shibuya-ku Tokyo Japan
via Canonica, 6 44121 Ferrara Italy
Via Marchese di Villabianca, 205 90143 Palermo Italy
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