ALEXACHUNG is a fashion brand, born in London 2016, the brainchild of Alexa Chung, who decided to take the plunge and launch her namesake label.

At the heart of the brand, Alexa's vision: to create clothes that people want to wear, combining Parisian chic with a New York edge, as well as the very British sense of humour.

ALEXACHUNG prides itself on its unique approach to making clothes, combining distinctive fabrics and prints with classic tailoring alongside more feminine designs.

ALEXACHUNG will produce four in-season collections per year internationally, with stockists in over fifteen countries.