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Agent Provocateur

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Founded in 1994
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Brand type
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History & Philosophy
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Agent Provocateur

Joseph Corré and his wife Serena Rees founded iconic lingerie brand Agent Provocateur in 1994. With an initial flagship store in London’s Soho district, Corré, son of Vivienne Westwood and Malcolm McLaren, and Rees, daughter of two Cambridge University graduates, sought to create a lingerie label that was, above all, empowering for women to wear.

With racy campaigns that starred the likes of Kylie Minogue and Kate Moss, Agent Provocateur established itself as a brand that embraces a fierce and unapologetic attitude. Since its inception, Agent Provocateur has gone on to become a global empire with former sales clerk Sarah Shotton taking over as creative director in 2010.

Maintaining the label’s founding principles, impeccable craftsmanship, and design expertise, Shotton has replaced Agent Provocateur’s former seriousness with a more lighthearted approach. Thongs, bras, corsets, and garter belts arrive in sheer mesh, lace, and satin fabrics, while delicate bows and criss-cross detailing add an element of unexpected feminine charm. The collection also explores swimwear, offering bikinis and one-piece swimsuits with seductive cut-out constructions.

Since its debut, Agent Provocateur has continued to create alluring underwear for the strong, independent woman, establishing itself as a leading force in lingerie design.


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Pereulok Stoleshnikov, 10, стр. 3 125009 Russia
6 Broadwick Street W1F 8HL United Kingdom
Pereulok Stoleshnikov 103031 Russia
Friedrichstraße 76-78 10117 Germany
25 rue du Grand Pont 6000 France
Red Square, 3 109012 Russia
Centre commercial Cap Sud Avenue de la Croix Rouge 84000 France
6 Rue d'Alsace 49000 France
10, rue René Goscinny 16000 France
72 bd de la République 47000 France
25 avenue du Parmelan 74000 France
28-30 Rue Thiers 64100 France
2, rue des Jacobins 60000 France
44 rue des Granges 25000 France
9 Allée Paul Riquet 34500 France
11-19 rue Sainte Catherine 33000 France
24 Faubourg de France 90000 France
17 19 place Clémenceau 64200 France
17 boulevard de la République 71100 France
Avenue Eugène Donadeï 06700 France
108 – 114 bvd Maréchal Leclerc 14000 France
6 rue du Maréchal Foch 06400 France
19 boulevard de la Colonne 73018 France
12 Place Grenette 38000 France
41-49 rue de la Liberté 21000 France
19 rue Saint Vincent 40100 France
25 place de Jaude 63000 France
31-39 rue du Palais 17000 France
21 rue Gambetta 33500 France
18 rue Georges Clémenceau 85000 France
1 place du général de Gaulle 33210 France
17-21 rue des Minimes 72000 France
103 Grand-Rue 1661 Luxembourg
Centre commercial Carré Sénart Allée du Préambule 77127 France
6 rue Porte Tourny 87000 France
10, place Alsace Lorraine 56100 France
209-221 Boulevard Pinel 69675 France
4 rue Winston Churchill 57000 France
28 rue Bir Hakeim 13001 France
27 rue de la République 06500 France
Centre Commercial La Part-Dieu 42, boulevard Eugène Deruelle 69003 France
6 avenue Jean Médecin 06000 France
37 – 39 rue Bessières 82000 France
47 rue Victor Hugo 79000 France
2 - 20, rue de la Marne 44024 France
6 rue Thiers 45000 France
33 à 45 Rue de Vesle 51100 France
14, Cours Bosquet Centre commercial BOSQUET 64000 France
1, Place de la Résistance Face au Castillet 66000 France
Rue de Rohan 35000 France
1 Cours National 17100 France
2 Avenue du Général De Gaulle Centre commercial Rosny 93117 France
4 à 8 rue Lapeyrouse 31008 France
28-30 rue Maréchal Foch 65000 France
34 rue du 22 Novembre 67000 France
77 rue Nationale 37000 France
12 Rue des 3 Cailloux 80000 France
Via Etnea 95121 Italy
Tauentzienstraße 21-24 10789 Germany
17 Rue François 1er. 75008 France
TERRASSES DU PORT 9 Quai du Lazaret 13002 France Tonini, 15 55042 Italy
Via Fiori Chiari, 8 20121 Italy
Via Torrearsa, 26 91100 Italy
Via Vincenzo Sulis, 73 09124 Italy
Strada statale 195 Sulcitana, km. 39.600 09010 Italy
Promenade Du Port via Aga Khan, 1 07012 Italy
Calata Marconi, 45 16034 Italy
Via Maistra, 28 7500 Switzerland
Largo San Leonardo, 1 91023 Italy
Via Torrearsa, 27 91100 Italy
Victoria Square BT1 4QG United Kingdom
94 George Street EH2 3DF United Kingdom
223 Ingram Street G1 1DA United Kingdom
Burlington Arcade, 14 Lower Temple St B2 4JD United Kingdom
andmark Place Churchill Way CF10 2DY, United Kingdom
Unit G4 / B Barrhead Rd G53 6QR United Kingdom
16/18 Manesty's Ln L1 3DL United Kingdom
161-167 Oxford St, Soho W1D 2JP United Kingdom
45 Buchanan St G1 3HL United Kingdom
34-36 Bridlesmith Gate NG1 2GQ United Kingdom
Crown Square, THE AVENUE M3 3FL United Kingdom
12 Fawcett St SR1 1SJ United Kingdom
5300 Wisconsin Ave NW 20015 United States
6900 E Camelback Rd 85251 United States
5300 Wisconsin Ave NW 20015 United States
Via Roma, 289 90133 Italy
Via Giuseppe Luigi Lagrange, 15 10100 Italy
Nedre Slottsgate 8 0157 Norway
Centre Commercial Polygone 1 rue des Pertuisanes 34000 France
Bolshaya Konyushennaya St, 21-23 191186 Russia
The Bullring Upper Mall East B5 4BP United Kingdom
1 Exchange Square Central M3 1BD United Kingdom
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