Agent Provocateur

Founded in 1994
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Agent Provocateur

Joseph Corré and his wife Serena Rees founded iconic lingerie brand Agent Provocateur in 1994. With an initial flagship store in London’s Soho district, Corré, son of Vivienne Westwood and Malcolm McLaren, and Rees, daughter of two Cambridge University graduates, sought to create a lingerie label that was, above all, empowering for women to wear.

With racy campaigns that starred the likes of Kylie Minogue and Kate Moss, Agent Provocateur established itself as a brand that embraces a fierce and unapologetic attitude. Since its inception, Agent Provocateur has gone on to become a global empire with former sales clerk Sarah Shotton taking over as creative director in 2010.

Maintaining the label’s founding principles, impeccable craftsmanship, and design expertise, Shotton has replaced Agent Provocateur’s former seriousness with a more lighthearted approach. Thongs, bras, corsets, and garter belts arrive in sheer mesh, lace, and satin fabrics, while delicate bows and criss-cross detailing add an element of unexpected feminine charm. The collection also explores swimwear, offering bikinis and one-piece swimsuits with seductive cut-out constructions.

Since its debut, Agent Provocateur has continued to create alluring underwear for the strong, independent woman, establishing itself as a leading force in lingerie design.


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Pereulok Stoleshnikov, 10, стр. 3 125009 Moscow Russia
Tauentzienstraße 21-24 10789 Berlin Germany
6 Broadwick Street W1F 8HL London United Kingdom
40 Boulevard Haussmann 75009 Paris France
Largo San Leonardo, 1 91023 Favignana Italy
Calata Marconi, 45 16034 Portofino Italy
TERRASSES DU PORT 9 Quai du Lazaret 13002 Marsiglia France
Via Torrearsa, 27 91100 Trapani Italy
Via Somplaz, 1 7500 Sankt Moritz Switzerland
Victoria Square BT1 4QG Belfast United Kingdom
94 George Street EH2 3DF Edimburgo United Kingdom
223 Ingram Street G1 1DA Glasgow United Kingdom
Burlington Arcade, 14 Lower Temple St B2 4JD Birmingham United Kingdom
Unit G4 / B Barrhead Rd G53 6QR Glasgow United Kingdom
16/18 Manesty's Ln L1 3DL Liverpool United Kingdom
161-167 Oxford St, Soho W1D 2JP London United Kingdom
34-36 Bridlesmith Gate NG1 2GQ Nottingham United Kingdom
Crown Square, THE AVENUE M3 3FL Manchester United Kingdom
12 Fawcett St SR1 1SJ Sunderland United Kingdom
Via Etnea 95121 Catania Italy
andmark Place Churchill Way CF10 2DY, Cardiff United Kingdom
45 Buchanan St G1 3HL Glasgow United Kingdom
The Bullring Upper Mall East B5 4BP Birmingham United Kingdom
1 Exchange Square Central M3 1BD Manchester United Kingdom
Nedre Slottsgate 8 0157 Oslo Norway
Strada statale 195 Sulcitana, km. 39.600 09010 Pula Italy
Via Torrearsa, 26 91100 Trapani Italy
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