M Collective is perhaps the only true concept store in Milan. The store opened in 2015, with the goal of creating a collective, where the union can give true life and strength to the space.
M Collective does not look for big and famous labels, but aims to offer the public original, unexpected, sought-after products, often accessible. An original proposal that goes against the mass market. Collaborations are frequent and often accompanied by events for the launch of new brands and collections and there are also many collaborations with IED always ready to animate the shop with new ideas and emerging designers.
The store is located in via Regina Giovanna, just near c.so Buenos Aires, one of Milan's shopping streets, offering a new and different alternative to shopping.
The space is spread over a large two-floors surface: the woman is at the top floor, with accessories, such as glasses and watches, while the man is housed on the lower floor, where there is also a room, in a first moment the caveau of a bank, today set up to accommodate special collections.