Kokon To Zai was born in 1996 and the first store was opened in Soho district of London. At the beginning, it was a hybrid music and fashion store, today it is a real center of creativity and energy.
Kokon To Zai (also known with acronym KTZ) designs avantgarde menswear and womenswear. It can realize contemporary and full of energy products, multicultural and multiethnic clothing, paying attention on details. The brand can distinguish itself also for the ability to combine different elements: modern and ancestral, sacred and profane, aristocracy and slavery, superficiality and depth.
All these features give the brand a unique and well-known identity. Kokon To Zai clothing is also famous because many stars worn it, such as Rihanna, Kanye West and Wiz Khalifa.
Inside, there are colored and vintage spaces, where the interior design recall Africa and Asian colors, walls and floors are made with squared and unworked bricks of brown and yellow color; in line with Western trends, there are also modern and minimal spaces, where it is possible to find shoes into some squares, which are cut out in the wall and illuminated by floodlights.