Excelsior in Milan, launched in 2011 by the Coin Group in the center of the Lombardy capital, is a unique concept in Italy, in the style of the great international luxury department stores.
Within a large, in particular seven flats, 4,000-square-foot container, designed by the great architect Jean Nouvel, a luxury department store develops on a multi-sensory experience, accompanied by video installations with kaleidoscopic effect.
Starting from the bottom, in the semi-buried floor there is a space curarted to Eat's food, which includes a highly stocked market with selected high quality products, a extremely selected wine cellar and a gourmet bar. On the ground floor there is a Tiffany store and a large selection of accessories and gadgets.
Going up there we find three floors dedicated to fashion: man, woman and accessories with a unique selection curated by Antonia with luxury, avant-garde and sportswear brands, offered with a unique and extremely sought-after mix, full of limited editions and must have.
Interior design by Vincenzo De Cotiis, storage by Monica Armani. Art and Video Direction by Marco Braga. Visual merchandising by Jo Ann Tan. Matt Pyke's video content. Sound identity by Stefano Fontana. Buying consultant Maurizio Purificato.