Eizenstein is a London boutique, which was born in Redchurch Street, in a district full of energy and creativity. For this reason, the idea of the store is to mix fashion and art and to offer contemporary – but always avantgarde – products. The basic concept is that fashion, as much as art, changes continuously and reflects society.
Each dress is like an artwork, which wraps our body. The store offers a wide range of selected products for womenswear and menswear, clothes, shoes and accessories of the most current avantgarde brands, such as: Kenzo, Vera Wang, Ann Demeulemeester, Julius and many others.
The boutique occupies two levels of a high building. The external facade presents an avantgarde design, with clean and strong lines. The window is also flanked by a modern and contemporary iron sculpture, representing a stretched arm of a woman, who has a scepter in her hand.
The interior design is minimal-chic and clean. The main color is white: there are rough white walls and the floor with a marble effect. Clothing stands on practical hall stands, directly hooked up to the ceiling and lighted up by different floodlights. Through the stairs, it is possible to arrive at the level above, where there is the same interior design and the characteristic decision to put some outfit on a pierced iron wall.