Bad Denim

Founded in 2014
82 Lower Clapton Road  E5 0RN London  United Kingdom
Monday: by appointment
by appointment Tuesday: by appointment
by appointment Wednesday: by appointment
by appointment Thursday: 11:00-18:00
11:00-18:00Friday: 11:00-18:00
11:00-18:00Saturday: 11:00-18:00
11:00-18:00Sunday: 12:00-17:0012:00-17:00
Store Type
Independent store
Multibrand store
Physical & online store
Brand type sold
History & Philosophy
Read the story

Bad Denim, the must of jeans in London.

Bad Denim opens in 2014 at 82 Lower Clapton Road in London. 
Her inventor is Erin Fridja who before she opened the store, worked on denim design for big brands such as Paul Smith and Victoria Beckham.

Inside the store we find several types of jeans, which for the owner are a must that never goes out of fashion: from classic Levi's to jeans with prints in relief signed Kapital, a famous Japanese brand.

In addition we find a careful selection of jeans from all over the world from brand as Kings of Indigo, Levis and Paige.

Fridja and her staff collaborate closely with customers to find the right size of style, and offer a private service to try and understand the individual taste of every consumer: in fact, from Monday to Wednesday they receive only by appointment

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