April77 was founded by Brice Partouche in Paris. The flagship store is in rue de Saintonge, and inside the store it is possible to find clothes of the homonymous line inspired by the artistic and cultural values of the youth generation.
The store sells contemporary and a little bit rebel clothing and for men and women; inside there is also a section dedicated to the sale of musical instruments and accessories, which can also be found on the shopping website.
The main sources of inspiration are the alternative music and typical values of the current generation. April77 clothing are above all for romantic and rebel youth people, with an iconic and incisive style. The product symbol of the line launched by April77 is the multi-pockets, slim and straight jeans.
Due to the enormous success obtained, the store has also launched a prêt-à-porter line for men and women with contemporary and classic style, but always with an alternative touch. The products are realized with care of details and selected fabrics.
The store has a very modern interior design of white, gray and black tones: the floors are made of marble, divided into white, black or gray sections as well as the furniture where clothes are exposed. The only colorful touch is represented by the products exposed: this is a very original choice to place jeans and pants on a piece of furniture divided into many squared sections in order of color, just like a rainbow.