When Korea becomes the next big thing even on the catwalks
Interest in Asia, and in
South Korea specifically, has been growing exponentially in recent years. This is the socio-cultural
phenomenon of the Korean Wave, known by experts as Hallyu. A phenomenon that
has overwhelmed and fascinated not only Italy, but the entire world. How did it
start? Undoubtedly by K-Pop, a popular Korean music current, led by the band
BTS, which has conquered the hearts of the public and not only. In fact, they
climbed the international charts, including the very difficult American charts,
to place themselves as the most listened-to band in 2019 and 2020.
Korea fever is therefore not a totally new phenomenon, but what we had not yet witnessed were catwalks. Until recently. In fact, the Milan Fashion Week event saw the hosting of a project strongly desired and carefully realised by Ylenia Basagni and Marcella Di Simone, the Milano LOVES Seoul. The aim is not only to offer a springboard for the Korean fashion industry, but also to promote Seoul as a possible destination for a fifth fashion week in the same way as the already established cities of Milan, Paris, London and New York.
The participation and partnership of Istituto Marangoni as
Educational Partner was interesting and forward-looking. The latter presented a
retrospective exhibition of clothes made from Korean fabrics by former students
enrolled 2019-2022 and in collaboration with KOTRA, or Korean Trade Investment
Promotion Agency. Little wonder, then, that the garments presented were a
combination of tradition and modernity in a drive towards the future.
Twelve Korean designers took part in Milano LOVES Seoul and they
are: Tibaeg, Dahna Kim, Mommanwa, Pleatsmama, Subin Hahn, Nuosmiq, Nifty Layer,
Riu&Viu, Up to Five, Tripleroot, Woojoon Jang and Eonts. The last date of
the event was the conclusion of the presentation of the Korean designs, 26
April, when the clothes of three designers selected by a jury and embodying the
soul of Japanese style were paraded. The three designers are: Dahna Kim, Tibaeg
and Mommanwa.
DAHNA KIM
Volumes, transparencies and contrasts on traditional prints characterised the Dahna Kim fashion show, which certainly did not lack fringes in a maxi version embellished with bows that we also find as a reminder in the models' hair framing their faces. Favourite material: satin on a colouring that does not fail to range in different shades of blue.
TIBAEG
Tibaeg takes us back to the world of soft casual, with beige and cream colours that give us comfort and warmth. Palazzo trousers, turtleneck pullovers and logo t-shirts, accompanied by deconstructed trousers with a clear reference to the Orient. Additional palette colours: black, denim blue, white, kakhi followed by lime green, pink and mustard. Gems of the collection are the special occasion dresses with a waist bodice.
MOMMANWA
Romantic punk-rock, bustiers adorned with silver star patches, leather ensembles and party dresses paired with bomber jackets that make us dream again. Denim takes the lead and we see it edged with contrasting ribbons. Mommanwa, like Dahna Kim, also uses fringes but does so in the Texan style.
More info on Instagram:
https://www.instagram.com/maison.danha/
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