Lake Como and Portofino are the setting for the launch of two Jacquemus pop-up stores for the launch of the second part of the Été capsule collection, entirely dedicated to celebrating the summer season.

The first space, located on the lakefront of Cernobbio in Via Regina 83, could not have been more suitable to provide the brand of Simon Porte Jacquemus with a glamorous and holiday setting for this new retail experience in Italy.

The store and its facade have been completely renovated following the typical colors of the brand, with the addition of details in raffia and wood. At the center of one of the windows shines a golden metal sun, the protagonist of the collection.

The location of the second pop-up is instead located in Via Calata Marconi, in Portofino.

The cobbled quay flanking the shop window forms the backdrop to a typical Jacquemus summer romance. The shop itself features light wood furniture and a rustic feel that is seen from the vaulted brick ceilings that contrast with the geometric light game.

Both pop-ups will be open until 16 October and will showcase a range of Côte d'Azur-inspired looks for men's and women's ready-to-wear. Accessories include handbags and hats in pale yellow and earth tones. Also present are the garden chairs of the brand, from its recently launched line for the home, to perfect the Jacquemus-branded universe.