The well-known brand  Jacquemus, founded and directed  by Simon Porte Jacquemus has launched a brand new bag, given by the collaboration with Nike: it is a real marketing fusion between the two brands.

The two brands, which had already worked as a team in the past, have produced a new collection that blends  the pop character of  the French brand with  the sportier style of the overseas one.

With an uncomfortable and ingenious aesthetic, the new Swoosh-shaped bag, a symbol of immediate recognition of the American sports brand, has already invaded social networks.

Fresh, new and disruptive, the Swoosh Bag will be available on platforms from Monday 26 February in dark brown, fuchsia and ivory at a price of 420 euros.

Although the bag has attracted attention, it is only one of the many pieces that will be offered by the collection: t-shirts, hoodies, skeakers, sports suits and dresses.

Simon, head of the French fashion house, proves not only to be able to advance effective marketing, but also to know how to create impactful communication campaigns,  capable of addressing a wide target, from young to old.

In the images proposed on social media, the new Swoosh Bag is held by a person whose identity is currently unknown and accompanied by the comment  "Guess who it is?": the  creative director, in this way, manages to integrate, involve and make active his audience, who are anxiously awaiting the release of the new campaign.

Again, this collection aims to demonstrate how collaboration between brands can develop new and impactful projects, inevitably loved and appreciated by the public.

And who better than Jacquemus and Nike to do that?