The month of June opens with the collaboration between the brand GCDS and Pepsi, aimed primarily at younger generations. The brand of Giuliano Calza and the American company blend the common values in the message of resilience and determination, inviting you to pursue success by facing fears and daily challenges, always starting from a ZERO Moment.

The limited edition capsule collection, available on the fashion brand’s website and in all GCDS stores, includes the leather biker jacket, bowling t-shirt, hat, boots and heel-bitten sandals, the heart-shaped bag and the iconic socks of the brand.

Through the slogan "What is your ZERO moment?" the campaign has entrusted GCDS with the design of the mini can limited edition GCDSxPepsi, available in some pop-up stores that will open during the month in Milan, Rome, Naples and Palermo.