Fendi has announced a partnership with the luxury location Puente Romano Beach Resort in Marbella, with the aim of opening its first beach club in the world. For the occasion, the Chiringuito Beach Club of the 5-star resort has been redesigned with bright colors, prints and emblematic patterns that reflect the iconic collections of Fendi.

The "Fendi for Puente Romano Beach Resort" reflects the unconventional spirit of Fendi, in particular of the new Astrology Summer Capsule Collection 2023: the furniture, the pillows, the placemats with red and white stripes decorated with the signs of the zodiac, the beach chair with red and yellow cushions, monogram beach umbrellas perfectly embody the playful and lively taste of the maison.

Next to the beach club, the resort hosts the Fendi pop up store for the summer season, where the Astrology Collection will be displayed along with iconic products of the brand, such as Peekaboo and Baguette bags.