Lanvin inaugurates its new flagship store in New York, located at 855 Madison Avenue. The boutique for the occasion has revealed the new concept made more sophisticated and contemporary by the project of the Belgian architect Bernard Dubois.
The store, developed on 230 square meters, houses the men’s and women’s ready-to-wear collections, accessories, footwear and the creations of the new Lanvin lab "an experimental space that invites creative collaborations with established and emerging international talents".
The interiors are inspired by Art Deco and neoclassical aesthetics, elements that have always distinguished Lanvin’s DNA. A refined design made of symmetries, columns and arches, marble and velvet prevails, all wrapped in light and soft shades, such as white and beige.
Lanvin in the new boutique has also dedicated a space to the line "Edition Soir", a new capsule focused on more formal clothing that will be presented next fall.