The Row is an American high fashion brand that offers collections for men, women and children. The women’s clothing line, characterize by tailoring, is the spokesperson of the highest values of the brand, that is “reserved luxury” and discretion; therefore, garments such as women's pants with soft and nude lines, tops and shirt in pure cotton design, give life to the idea of an elegance born with the intention of not being noticed. Following the same steps of the women’s line, The Row introduces, within its collections, men's clothings in which stand out cashmere pullover with essential lines and silk coats characterized by more rigorous cuts.
Minimalist luxury is the most fitting expression to describe the style of The Row. A halo of charm and mystery envelops the brand, founded on an invincible formula of extreme minimalism and absolute opulence. The canon of beauty launched by The Row, that of designer decluttering, blends the artisanal spirit with an iconic and almost irreverent identity, which reinterprets New York street style in a minimal and refined style.The pieces look like objects of an art gallery, based on a color palette of strictly neutral tones such as white, black, nude, blue and olive green are masterpieces of elegance without unnecessary glitz. The Row, whose name is inspired by the famous London street Savile Row, is characterized by garments that exude discipline, precision and an eternal search for perfection in their whispered luxury.
The Row brand was founded in 2006 in New York under the creative direction of the twins, movie stars, Mary-Kate and Ashley Olsen. It all starts from the sisters' desire to design a simple white silk T-shirt characterized by a single seam along the entire back, designed specifically to avoid annoying folds and curls. The launch pad of the brand comes after the purchase, of the entire collection, by Barneys New York, famous chain of luxury stores, which, later, leads The Row to become one of the most important fashion brands Prêt-à-Porter. Year after year, the success is consecrated with the arrival of the brand on the catwalks of Paris Fashion Week and with the victory of five awards by the Council of Fashion Designers of America.
