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Founded in 1911
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Genre
Child
Woman
Man
Brand type
Sportswear
Streetwear
Brand specialized in
Sneakers
History & Philosophy
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Superga: the Italian brand of shoes

The vulcanized rubber technology was invented at the end of the nineteenth century by Charles Goodyear, the American inventor has discovered that the latex obtained by some equatorial plants, if enriched with small percentages of sulfur and then heat-treated in the oven, is transformed into a substance, said vulcanized rubber, which proves perfectly resistant to mechanical stress and weathering.

After this discovery, many inventors and entrepreneurs throughout the industrialized world, began to exploit this invention.

Among them, Mr. Walter Martiny of Turin, which started in 1911 to manufacture vulcanized rubber products.

Initially his company took the name of "Walter Martiny Rubber Industry" then became "Superga" given the proximity to the famous basilica.

In the seventies, Superga starts production of branded footwear Superga Sport, characterized by the unmistakable mark of dovetail and in those years the league was named after beloved athletes like Adriano Panatta and Dino Zoff who, along with tennis Lea and other hazards, become the face of a popular advertising campaign.

In addition to advertising, Superga develops new products for sports, from basketball shoes to football ones, to the bicycle shoes and the G3 ski boots, developed in collaboration with the Munari company of Treviso.

Also on the Superga sea he has left its mark, creating a sailing shoe in 2007.

Superga quickly become the reference brand of casual footwear, assuming fully the role of "Shoe of the Italians - People's shoes of Italy".

Superga today, one hundred years after his birth, offers over 400 models of shoes, it is present in over 25 countries worldwide and produces over 3,500,000 pairs of shoes annually.

Superga stores in United States

Stores selling this brand

Other stores in United States

Selling Superga
13 7th Ave 10011 New York United States
1121 Madison Ave 10028 New York United States
101 E Chicago Ave 60611 Chicago United States
2612 Sunset Blvd 90026 Los Angeles United States
1625 Chestnut St 19103 Philadelphia United States
553 E Broadway 02127 Boston United States
3310 Magazine St 70115 New Orleans United States
7057 Friars Rd 92108 San Diego United States
9585 SW Washington Square Rd 97223 Portland United States
12000 Southeast 83rd Ave-82nd Avenue Alley 97266 Portland United States
155 W 72nd St 10023 New York United States
900 Michigan Ave 60611 Chicago United States
3822 Cross Creek Rd Ste 90265 Malibù United States
385 Washington St 02108 Boston United States
901 W Weed St 2nd Floor 60642 Chicago United States
213 W 34th St. 10001 New York United States
7753 Melrose Ave 90046 Los Angeles United States
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