Self-portrait was established in November 2013, founder by Han Chong. Self-Portrait aims to provide attainable fashion which is showcased through feminine and refine clothing, using luxury fabrics which are of high quality. As well as having his own online store, Self-portrait is also stocked by Net-a-porter, Luisaviaroma and in department stores such as Selfridges, Bergdorf Goodman and Neiman Marcus.